HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Role Overview

The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership, ensuring that consumer and shopper perspectives are integrated into key business choices.

Critical Contributions

• Enterprise Insights Strategy: Generate foundational consumer, shopper, category, and industry insights that fuel category growth, brand strategy, innovation choices, and go-to-market decisions.
• End-to-End Ownership & Delivery Discipline: Own priority insights initiatives from initial business question through final recommendation.
• Executive-Ready Synthesis & Decision Framing: Translate complex data, research findings, and market signals into concise, executive-ready narratives.
• Brand Building Mastery: Guide the definition and assessment of brand equity using advanced market research tools.
• Innovation & Foresight Expertise: Co-create and qualify the innovation pipeline.
• Go-to-Market & Shopper Insights: Create and drive go-to-market insights strategies.
• Stakeholder Leadership & Influence: Build trusted partnerships with Marketing, Sales, Innovation, Commercial, Category, and Executive stakeholders.
• People Leadership, Coaching & Capability Building: Set a clear vision and operating cadence for the Consumer Insights team.

Critical Success Factors

You’ll be most successful in this role if you have:

• Proven experience as a Consumer Insights leader in the CPG or consumer-led industry.
• Demonstrated ability to translate research, data, and market signals into business strategy.
• Strong expertise in brand equity tracking, foundational consumer insights, foresight, innovation testing, shopper insights, and go-to-market strategy.
• Proven ability to create executive-ready narratives that clarify implications, trade-offs, and recommendations.

Capabilities & Required Skills

• Experience 10+ years of progressive experience in Consumer Insights, Market Research, Brand Strategy, Shopper Insights, or related insights leadership roles.
• Deep understanding of consumer behavior, shopper behavior, brand equity, advertising research, innovation testing, go-to-market insights, and foundational consumer learning.
• Ability to develop concise, executive-ready materials.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to.

National Target Base Pay Range: $169,000-281,000. The salary range for this position is based on national standards.

Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law.