Job Summary

The Digital Media Director will be responsible for driving customer acquisition and retention, measured by fitting appointment bookings across all digital touchpoints. This role oversees media strategy and execution across Paid Search (PPC), Programmatic, Paid Social, Organic Search (SEO), Direct, and Affiliate marketing programs.

Essential Functions

• Own the strategy, deployment, and optimization of all paid media budgets across Google Ads, Bing Ads, Meta (Facebook/Instagram), YouTube, TikTok, Programmatic display/video/CTV networks, and emerging platforms.
• Manage 3rd party agency relationships to maximize media efficiency through audience onboarding, data management platform integration, and dynamic creative optimization.
• Lead testing and scaling into AI-driven paid search frameworks to drive incremental booking volume.
• Analyze campaign drop-off points within the online appointment booking engine to refine ad messaging, traffic segmentation, and landing page alignment.
• Deliver clear weekly, monthly, and quarterly performance dashboards to executive leadership.

Qualifications

EDUCATION & EXPERIENCE REQUIRED: Bachelor’s degree in Marketing, Data Science, or a related field preferred. 8+ years of progressive experience in digital media, performance marketing, or demand generation, with at least 3+ years in a leadership role.

Knowledge, Skills, & Abilities

• Deep expertise with Google Ads, Meta Ads Manager, major Demand-Side Platforms, Google Analytics 4 (GA4), and Google Tag Manager.
• Excellent analytical skills with a relentless focus on testing, metrics, and quantifiable business outcomes.

Work Environment

This role will be in-person at our Willowbrook, IL corporate headquarters.