ABOUT

AS A DIGITAL MARKETING MANAGER AT SHOWCASE, YOU WILL PLAY A CRITICAL ROLE IN DRIVING BRAND AWARENESS, LEAD GENERATION, AND CUSTOMER ACQUISITION THROUGH THE PLANNING AND EXECUTION OF MULTI-CHANNEL DIGITAL CAMPAIGNS.

This is a senior-level position that requires at least 4 years of experience in digital marketing. You will work closely with cross-functional teams to develop and implement effective digital marketing strategies that drive business growth.

Requirements

A proven track record of expertise in SEO/SEM, Google Ads, social media advertising, and marketing automation (HubSpot, Marketo) is essential for this role. You must also have strong analytics and A/B testing skills to optimize campaigns for ROI using data-driven insights.

Responsibilities

As a Digital Marketing Manager, your key responsibilities will include:

• Developing and managing digital marketing strategy across paid and organic channels
• Optimizing campaigns for ROI using data-driven insights
• Managing marketing budget and reporting on KPIs to leadership
• Collaborating with the sales team to ensure alignment on lead generation and customer acquisition goals
• Staying up-to-date with the latest digital marketing trends and best practices to continuously improve campaign performance
• Providing regular campaign reports to leadership and making recommendations for improvement
• Building and maintaining relationships with key stakeholders, including vendors and partners
• Identifying opportunities for process improvements and implementing changes as needed

In this role, you will have the opportunity to make a significant impact on the company's digital marketing efforts and contribute to driving business growth. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply.

Skills

To be successful in this role, you will need to have a combination of technical skills and business acumen. Key skills include:

• SEO/SEM: You must have a deep understanding of search engine optimization and search engine marketing principles and best practices.
• Google Ads: Experience with Google Ads, including campaign setup, targeting, and optimization, is essential.
• Social media advertising: You must be familiar with social media advertising platforms, including Facebook and LinkedIn, and have experience creating and executing campaigns that drive results.
• Marketing automation: Experience with marketing automation platforms, including HubSpot and Marketo, is required.
• Analytics and A/B testing: You must have strong analytics and A/B testing skills to optimize campaigns for ROI using data-driven insights.
• Content creation: You must be able to create high-quality, engaging content that resonates with target audiences.
• Communication: Excellent communication and project management skills are required to collaborate with cross-functional teams and stakeholders.