Job Details

Job Location: 34270 PACIFIC COAST HIGHWAY, SUITE C - DANA POINT, CA

Position Type: Full Time

Salary Range: $80000.00 - $90000.00 Salary/year

Job Shift: Day

Company: Alter Behavioral Health

Job Title:

Digital Marketing Manager

Location:

Corporate Office - Dana Point

Shift: 8:30am-5pm – Monday-Friday

Onsite Reports to: Director of Business Development

FLSA Status: Full-Time, Salary Exempt

Company Overview:

Alter Behavioral Health is an innovative, evidence-based treatment program specifically designed to treat primary mental health diagnoses. Our mission is to provide the highest level of personalized care and treatment to every individual seeking support to restore and maintain their highest level of functioning. Our dedicated team of professionals employ a comprehensive, multidimensional approach to create a more well-rounded and personalized experience for each individual seeking treatment.

Job Summary:

The Manager, Digital Marketing will elevate our online presence, optimize performance marketing channels, and guide individuals in need of care toward appropriate clinical resources. Operating as an integrated function, this position leads external agency partners, offshore contributors, and AI platforms. The Manager directs strategy and execution spanning SEO, performance media, web content, analytics, and B2B initiatives—focusing strictly on generating qualified inquiries, driving admissions, and optimizing cost per admission rather than vanity metrics.

Essential Duties & Responsibilities:

• Agency & External Partner Oversight: Direct third-party marketing firms, offshore teams, web developers, and contracted vendors spanning organic search, generative engine optimization, paid channels, and technical initiatives.
• Search Engine Optimization & Generative AI (SEO/GEO): Guide organic growth strategy across digital properties, facility landing pages, and clinical service offerings leveraging agency and offshore support.
• Performance Media & Campaign Execution: Supervise Google Ads and Meta paid initiatives delivered through internal assets or external partners.
• Web Administration & Content Management: Perform ongoing website management within WordPress, including building pages, updating clinical copy, developing landing pages, and overseeing essential plugin updates.
• Marketing Intelligence & Data Attribution: Maintain the marketing technology environment, including Google Analytics 4, call attribution platforms, CRM systems, and advertising dashboards.
• AI Implementation & Operational Efficiency: Leverage artificial intelligence applications to support daily marketing workflows including market analysis, copywriting, asset generation, and data evaluation under human supervision.
• Healthcare Compliance & Brand Governance: Align promotional activities with healthcare marketing guidelines, advertising platform terms, mandatory LegitScript certifications, and internal clinical approval processes.
• Affiliate & Enterprise Support: Extend support toward B2B lead generation, professional networking channels, and marketing technology resources for affiliated entities, including CarePredictor.

Qualifications:

Minimum Qualifications & Requirements:

• Three to five years of hands-on digital marketing experience; experience in healthcare, behavioral health, or another regulated industry is preferred.
• Demonstrated experience managing marketing agencies, contractors, offshore specialists, or freelance partners against measurable outcomes.
• Hands-on experience with Meta Ads Manager and working fluency in Google Ads, LinkedIn Campaign Manager, GA4, Google Search Console, Google Business Profile, and WordPress.
• Solid SEO fundamentals and a practical understanding of generative engine optimization (GEO) and AI-driven search.
• Strong analytical skills, including the ability to interpret attribution data, build performance reports, and translate findings into actions.
• Clear written and verbal communication skills, including the ability to work with executives, clinicians, vendors, and cross-functional partners.

Preferred Qualifications:

• Experience with LegitScript certification or healthcare advertising policies.
• Familiarity with HIPAA-conscious marketing workflows and privacy-safe analytics.
• B2B demand generation or SaaS marketing experience.

Compensation & Benefits:

Salary: $80-90k

Benefits (Eligible after 30 Days of Employment): Medical, Dental, & Vision Insurance, 401(k) 6% Match (after 90 days), Life Insurance, Paid Time Off

ADA & Equal Opportunity Statement:

Alter Behavioral Health is an equal opportunity employer. We comply with the Americans with Disabilities Act (ADA) and ensure accommodations for qualified individuals with disabilities. We do not discriminate based on race, color, religion, sex, national origin, disability, or any other protected status under federal and state laws.