Position Summary

The Digital Experience Manager is responsible for leading Standlee-Anderson's digital customer experience across owned websites, digital platforms and online retail environments. This role owns the strategy, optimization and performance of digital experiences that increase brand awareness, strengthen customer education, improve organic search visibility and make it easier for customers to discover, understand and purchase our products.

Serving as the organization's digital subject-matter expert, this position translates business and brand priorities into an integrated digital roadmap and partners across Marketing, Sales, agencies and retail partners to deliver a seamless customer journey from discovery through purchase.

Key Responsibilities:

Website Strategy & Digital Experience

• Own the website strategy, roadmap and continuous optimization across Standlee-Anderson and its portfolio of brands and digital properties.
• Lead website enhancements that improve customer experience, education, engagement, and conversion.
• Partner with website agency on development priorities, timelines, execution, and budget.
• Manage website content accuracy, product information, and user experience.
• Develop digital experiences supporting education, new product launches, nutrition resources, category growth, and other business priorities.
• Identify opportunities for digital tools and resources that improve customer engagement and make it easier for customers to find the right products and information.

SEO & Content Optimization

• Own SEO strategy and the organic growth roadmap across priority brands and digital properties.
• Lead keyword strategy, content optimization, technical SEO improvements, and organic search performance.
• Partner with content and brand teams to identify customer search trends, content gaps, and educational opportunities.
• Strengthen the digital authority and organic visibility of Standlee-Anderson's brands across priority categories and customer segments.
• Monitor competitor digital presence, search behavior, and emerging digital opportunities.

Digital Shelf & Online Customer Experience

• Own digital shelf excellence across key online retail environments, including Amazon, retail partner websites, and direct to-consumer experiences as applicable.
• Ensure consistent, accurate, and optimized product content, imagery, enhanced content, and brand presentation across digital retail environments.
• Optimize product discoverability through SEO, taxonomy, keywords, content, and merchandising best practices.
• Lead ratings and reviews strategy in partnership with Brand and Customer Experience teams.
• Support digital execution of product launches, promotions, and key brand initiatives across online channels.
• Analyze online customer behavior and identify opportunities to improve product discovery, engagement, and conversion.
• Partner with the Marketing Director on digital opportunities that support online revenue growth.

Digital Advertising & Agency Partnership

• Manage digital marketing agency relationships and associated budgets.
• Translate integrated marketing strategies into effective digital channel strategies and activation plans.
• Partner on paid search, paid social, retargeting, SEO initiatives, and campaign measurement.
• Ensure agency strategies and digital investments align with brand and business priorities.
• Hold partners accountable to budget, timelines, reporting, and performance.
• Continuously evaluate channel performance and recommend optimization and investment opportunities.

Analytics, Insights & Optimization

• Own digital performance reporting and establish KPIs for digital customer experience and channel performance.
• Manage and evolve GA4 reporting, website dashboards, SEO reporting, campaign tracking, and online retail performance insights.
• Translate analytics and customer behavior into clear business recommendations.
• Use performance data to prioritize the digital roadmap, content opportunities, website improvements, and investment recommendations.
• Establish consistent measurement standards across websites, campaigns, and digital platforms.
• Develop regular digital performance reporting for Marketing leadership and proactively identify opportunities for improvement.

Experiences / Education Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of progressive experience in marketing.
• Experience managing websites, SEO, and digital marketing platforms.
• Understanding of eCommerce marketplaces and digital shelf optimization.
• Experience managing agencies/vendors.
• Ability to translate data into business recommendations.
• Strong project management skills.

Working Conditions

General Office Environment:

Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, etc. Work is generally performed within an office environment, with standard office equipment available such as computers, phones, photocopiers, filing cabinets and fax machines. Typical repetitive office work- PC, telephone, and live meetings.

Physical Requirements:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Able to lift 50 pounds without issue. While performing the duties of the job the employee is regularly required to talk, hear, read, write and communicate in fluent English. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms.

Professional Conduct:

Each employee of Standlee Premium Western Forage has a responsibility to know, to understand and to abide by Workplace Professional Standards of Conduct. Professional Conduct includes Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.

Travel

As needed.