Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Role Summary:

Daktronics is seeking a Corporate Communications manager to help build and own a proactive communications function that includes media relations, crisis readiness, internal alignment, customer advocacy, and agency management -- all with a consistent company narrative.

Key Responsibilities:

• Team Management: Lead the corporate communications function and coordinate with Creative & Content, Digital & Social, and Marketing Strategists. Build staffing and capability plans for communications, and agency management as the function matures. Partner with multiple members of the company on stakeholder-facing communications.
• Proactive Media Relations: Build a proactive media relations function that shapes the Daktronics story and the key messaging for its primary business segments. Develop and maintain relationships with relevant industry, business and media. Develop a calendar of moments during the year to keep Daktronics relevant with the appropriate media outlets.
• Executive Visibility: Work with Director of Marketing to develop an executive communications strategy that includes conference appearances and other opportunities for Daktronics’ leaders. Support CEO with media training/coaching. Identify media opportunities for key Daktronics executives and Subject Matter Experts.
• Crisis Communications/Issues Management: Partner with legal, Human Resources and other functions to maintain and update a formal crisis communication/issues management protocol and response readiness plan. Proactively monitor for emerging issues and reputational risk.
• Internal Communications: Work with HR and other functions on an internal communications strategy that keeps team members globally informed and engaged.
• Customer Testimonials & Advocacy: Elevate customer testimonials into high-visibility proof points of the Daktronics’ story and the stories of its key business segments.
• Agency Management: Own relationships with communications agencies. Set clear scopes, budget, deliverables, and performance expectations for every agency engagement.
• Team Growth & Culture: Foster a culture of collaboration and open coordination between Corporate Communications, Creative & Content, Digital & Social, and Sales teams.

Qualifications

To be considered for the Corporate Communications Manager position, we require the following:

• Seven (7)+ years leading corporate communications, public relations, or media relations teams.
• Bachelors degree in public relations, communications, marketing, journalism, business administration or a related field.
• Fluent in English, written and verbal.

Ready to make an impact? Apply now and start your journey with Daktronics. Daktronics is an equal opportunity employer.