Assistant marketing manager

An Assistant Marketing Manager, Media understands how to develop and execute a marketing plan with a customer first approach, how media and creative work together, and the complexities of an evolving media landscape.

The person in this role is responsible for the strategy, execution, measurement, and optimization of paid social campaigns. This includes direct platform management, ownership of tagging and measurement frameworks, collaboration with agency and platform partners, and close partnership with organic social, brand, and creative teams to ensure campaign effectiveness and alignment.

This position also plays a key role in strengthening media operations through the development of workflows, quality assurance processes, documentation, and reporting tools that support efficient campaign execution and ongoing business performance analysis.

The person in this role assists the Senior Marketing Manager with a variety of projects, including media performance reporting, competitive media analyses, marketing mix modeling support, budget reporting, category sales reporting, and test-and-learn initiatives. Developing strong partnerships with cross-functional teams including Marketing, Ecommerce, Merchandising, Store Operations, IT, and agency partners is essential.

This person will consistently seek opportunities to improve processes, identify and execute innovative media tests, stay current on emerging platform capabilities and AI-driven media buying solutions, and coordinate activities with internal stakeholders, media vendors, and agency partners.

RESPONSIBILITIES

• Leads paid social campaign execution, including campaign setup, trafficking, quality assurance, budget pacing, optimization, and performance monitoring
• Owns tagging and measurement strategy for paid social campaigns, including pixel implementation, Conversions API requirements, campaign taxonomy, and signal quality monitoring
• Partners with IT teams and external vendors to ensure accurate tracking, reporting, and campaign measurement implementation
• Develops and maintains media operations documentation, including workflows, quality assurance checklists, trafficking processes, and invoice reconciliation procedures
• Designs and executes test-and-learn initiatives, including creative testing, incrementality studies, holdout testing, and evaluation of new platform capabilities
• Oversees performance reporting and provides data-driven recommendations to improve campaign effectiveness and business results
• Prepares and distributes reports, including competitive media analyses, media category support summaries, and sales and service heat maps
• Supports marketing mix modeling initiatives, budget reporting, and monthly category sales reporting
• Coordinates integration between paid and organic social media efforts and contributes media recommendations for creative development and campaign planning
• Ability to manage multiple projects by tracking deadlines and collecting and organizing information
• Strong project management skills to enable multiple projects running on time and on budget
• Ability to interact with multiple agency and platform partners on projects and provide feedback on their performance

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing or related field
• 2-4 years’ experience in Marketing (any discipline including but not limited to Advertising, Design, Content, CRM/Loyalty, Insights, Media, Social, Ecommerce) or Other related field
• Project management certification a plus
• Ability to multi-task in high paced retail business environment
• Highly motivated with ability to meet tight deadlines
• Strong communication skills with all levels of employees, as well as outside contacts
• Ability to solve complex problems efficiently and creatively
• An ability to prepare and interpret workflows, schedules, and step-by-step action plans
• Strong working knowledge of Adobe Workfront or other workflow management tool a plus

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits at AutoZone

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners’ physical, mental and financial well-being.

All AutoZoners (Full-Time and Part-Time):

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth

Additional Benefits for Full-Time AutoZoners:

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application:

An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.