Product specialist (immunoassay & chemistry / tla focus)

Responsibilities:

• Developed product strategies to drive Türkiye market growth in the Core Lab segment, with a strong focus on Total Laboratory Automation (TLA).
• Provided in-depth IVD product technical expertise to support pre-sales activities and tendering processes.
• Led complex laboratory automation projects, collaborating closely with informatics and service teams to ensure successful go-live and system stabilization.
• Engaged directly with Mindray HQ scientists on foundational architecture decisions for automation systems.
• Formulated product development, positioning, and pricing strategies to strengthen market competitiveness.
• Conducted market intelligence gathering and competitive analysis to develop actionable product roadmaps that enhanced brand presence and market positioning.
• Analyzed marketing information and sales data to identify customer needs and translate them into product requirements.
• Organized and participated in exhibitions, seminars, and industry events while providing expert input on product promotion materials.

Requirements:

• Above 3 years‘ experience in IVD products or applications, familiar with the industry and has a passion in the industry;
• Deep understanding of laboratory operations and automation systems, with proven expertise in total laboratory automation (TLA) workflow analysis and optimization.
• Bachelor's degree or above, a medical-related major is preferred, Excellent command of written & spoken English;
• Deep understanding of laboratory operations and the automation environment, with proved experience for total lab automation line workflow analysis and optimization.
• Strong interpersonal abilities, outstanding communication skills and clear logical thinking.