Brand manager, korea

About the Role:

As Brand Manager, this role is responsible for driving brand growth and delivering best-in-class brand experiences in South Korea. The position leads the development and execution of integrated marketing strategies, manages brand performance, and works closely with cross-functional teams to bring innovative consumer and shopper initiatives to market. This is an exciting opportunity for a marketing professional who combines strategic thinking, strong commercial acumen, and excellent project management skills to build strong consumer brands in a dynamic consumer goods environment.

Main Responsibilities:

• Support the development and execution of annual and long-term brand strategies and business plans
• Monitor brand performance and identify opportunities to accelerate growth through data-driven recommendations
• Analyze market trends, consumer insights, and competitive activities to inform strategic decisions
• Track key business and brand performance indicators and provide actionable recommendations to stakeholders
• Develop and execute 360° marketing initiatives across online and offline channels
• Lead the implementation of integrated marketing campaigns across consumer touchpoints
• Partner with sales and trade marketing teams to create effective consumer promotions and activation programs
• Evaluate campaign effectiveness and identify opportunities for continuous improvement
• Ensure all activities are aligned with brand positioning and global brand guidelines
• Manage packaging development and adaptation projects in collaboration with regional and global teams
• Coordinate cross-functional stakeholders to ensure successful product launches and in-market execution
• Monitor project timelines and ensure timely delivery of packaging, artwork, and product-related initiatives
• Support portfolio development and innovation projects to strengthen category growth
• Manage marketing budgets and ensure efficient allocation of resources
• Support forecasting, budget planning, and financial reporting processes
• Track marketing investments and evaluate return on investment
• Ensure accurate management of marketing expenditures and vendor payments

About You:

• University degree in Marketing, Business Administration, or a related field
• Experience in brand marketing, preferably within FMCG, consumer goods, food and/or confectionery with exposure to regional or international brand management environments
• Proven experience developing and executing integrated marketing campaigns
• Experience working with syndicated market data and consumer insights tools
• Strong analytical skills with the ability to transform insights into business actions
• Experience managing multiple projects and stakeholders simultaneously, showing strong collaboration with agencies and cross-functional teams
• Strong communication, presentation, and influencing skills
• Advanced MS Office skills, SAP experience is considered a plus
• Fluent in Korean and English, both written and spoken

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.