Associate specialist, marketing (vans)

Main Responsibilities

• VM – DTC B&M
  • In-store VM planning and execution with segmented plans aligning retail marketing strategy (DTC 80 doors).
  • Work towards meeting retail KPI’s through impactful in-store messaging via monthly product marketing moments.
  • Continue to test and learn elevated/localized VM and enhanced story telling in stores to be more compelling and engaging.
  • Store opening project support through layout and VM zoning planning, and execution.
  • Retail VLS (Vans Leadership Summit) VM planning and execution support.
• VM – DTP Wholesale Accounts
  • Align wholesale channel needs against monthly VM needs and drive globally aligned product marketing moments.
  • ABC Mart offline store in-store VM planning and execution (152 offline doors).
  • Develop and manage elevated retail environment and wholesale store - i.e. work with wholesale to ensure right assortments.
  • Wholesale trade show VM planning and execution support.
• VM Training
  • Execute strategy for VM rounding, utilizing 3rd party resources to effectively provide VM support on monthly basis.
  • Execute seasonal VM training for store staff to deepen understanding of key product marketing moment highlights. (VLS/on-site VM training).
  • Establish and align VM guideline and provide monthly stories VM guidelines to staff and review via monthly audit program.

Support Responsibilities

• Retail Marketing

Counterparts

• Answers to Korea Marketing Lead
• Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

What We Will Be Looking For In You:

• Education: University degree or equivalent through experience in a relevant field
• At least 3-5 years of Visual Merchandising or Retail Marketing experience
• A deep understanding of the Vans brand, the action sport industry and street culture
• Collaborate with various stakeholders, with proven effective internal & external communications

Interaction:

• Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers
• May be required to interpret or clarify technical information to aid understanding
• Audience is generally knowledgeable about the subject matter
• Conveys straightforward information to non-divergent audiences

Impact:

• Impact is limited to short-term team performance
• Supports the achievement of goals through own personal effort
• Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals

Accountability:

• Accountable for meeting own targets which impact the immediate work area
• Accountable for meeting own targets which are often considered financially immeasurable
• Work is reviewed periodically
• Is aware of wider profitability issues