Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities

Key Responsibilities

Campaign Management (Primary Focus)

• Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Work closely with content team to manage ad copies, creatives, and landing page requirements
• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution

A/B Testing & Experimentation

• Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap

Funnel Tracking & Optimization

• Track full acquisition funnel: Discovery to fulfilment
• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

Consumer AI–Led Targeting & Personalization

• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute & automate remarketing framework
• Support personalized communication and recommendation initiatives

Analytics & Reporting

• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration

• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clear requirements for implementation
• Ensure seamless execution of growth initiatives across systems