About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As Senior Sales Officer – Modern Trade, you will help grow Hershey’s presence across Modern Trade accounts by strengthening retail execution, driving target achievement, and building strong relationships with key retailers and channel partners. This role is ideal for a high-energy sales professional who enjoys working close to the market, translating plans into action, and helping shoppers find the Hershey brands they love.

What will you do?

Functional Competencies

• Market Execution
• Well versed with Functions /process /systems of Modern Trade functions.
• Good Relations across the MT stores and key Retail persons.
• Understanding of Brand SOS maintenance and availability with Freshness across market.
• Ensure effective merchandising with regular coaching to Team.
• Understand the importance of MSS concept wrt Different Retailer.
• Business development Skills
• Handling Primary & Secondary Sales of assigned territory.
• Account wise Tgt achievement & Growth planning MOM level.
• Able to deal with problems and decision making skills to develop the business.
• Fill Rate Adherence and Forecast analysis MOM.
• Good Relation with key retailer.
• Channel Partner Management
• Ensures Secondary Sales and proper growth plan with channel partner.
• Ensures Inventory as per Norms and adherence to WOW as per company policies.
• DMS Implementation.
• Ensures channel partner Month /Damages- claims clearance on time.
• Fill rate be on Top priority.

Behavioral Competencies

• Planning and Execution
• Understands the given target, is able to break it down in weekly/daily numbers account wise.
• Knowledge of brands, sales & distribution, activations planned and how to maximize the benefits.
• On Time execution of Company Paid activation and unpaid planned activities.
• Communication Skills
• Able to collect inputs by interaction, brainstorming, discussion, paraphrase them and respond back.
• Able to handle objections & negotiations and drive new ideas & measures to implementation.

Technical Competencies

• IT Skills
• MS-office (Excel & PPT) – Data analysis Excel.
• Understands importance of company software for better knowledge and help in taking business decision.

Minimum Education & Requirements

Education: Full time MBA from any Reputed college/university

Experience: 3 years of sales experience in Modern Trade preferred- in specific geography, Candidates must be have front line sales experience for at least 3 yrs experience in FMCG company (Chocolates & Food industry preferred). The should be comfortable with English /Hindi (Regional Language additional advantage)

Soft Skills: Should have good oral and written communication. Proficiency in written English is required. Pleasant personality and willing to meet people. Should be a go getter and have problem solving attitude.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.