Key Result Areas
Supporting Actions
- Business Delivery (R) Achieve the sales target in terms volume, product mix & segment ratio at agreed price positions to achieve maximum NCR and profitability for the Pan India.
- Ensure increase in share of business by identifying opportunities to service at Region.
- Ensure timely delivery to key accounts by looking into product mix, customer mix, segment mix etc. and achieve assigned strategic account objectives for the Region.
- Recommend pricing of Key Customers based on market intelligence.
- Plan and execute call cycle for region and report findings to superior and other stakeholders for tracking and monitoring purposes.
Co-ordination and Team Building (A)
- Coordinate with IT / Logistics and C&F teams for order processing based on the criticality of order.
- Get clarification from sites / customers and provide the same for updation in system and order execution; Make necessary entries in the system for order execution in time.
- Build rapport with clients and ensure smooth flow between HO and clients.
- Ensure cordial relationship & capability building in the team and provide them with learning and growth opportunities.
Key Account Management (R)
- Build long term customer relationship with all key stakeholders (e.g. purchase, stores, and finance) with the objective to leverage growth and new business opportunities.
- Identify customers business needs to deliver long term competitive advantage.
- Interact with customers on regular basis, provide them 360 degree solutions and support to customers to build trust and get continuous business.
Market Intelligence (R)
- Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stakeholders like consultants, industry experts and professional bodies.
Market Strategy (R)
- Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Region.
Partnering with customer/ Value Added Services (A)
- Assist key accounts to achieve their project progress targets by providing construction related support.
- Organize training programs with the assistance of technical services cell.
- Provide value added services like mix design, bulk delivery, inventory management, etc.
Product Promotion and Brand Equity (R,A)
- Develop a healthy relationship with existing customers to get future orders and keep watch upon upcoming projects.
- Promotion and sales of Birla White products.
Revenue Plan and Budgeting (R)
- Make yearly forecasts based on cement consumption pattern and projects on anvil.
- Providing customers the budgetary quotes based on the trends.
- Plan for bill discounting and suggest the monetary credit limit to the customer based on project.
- Make accurate estimations for the SNOP/manufacturing team in the Demand Manager.
Sales Administration (A)
- Ensure timely collection of payments for keeping receivables under control / Follow-up for timely collection of payment against sold material for respective key accounts.
- Management of debtors including setting of credit limits based on financials of key customers, monitoring of credit control and achieving budgeted targets.