Job Description:

Role: Influencer & Creator Partnerships Lead (Mid–Senior Level)

Reports to: General Manager

Role Overview

We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream. The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit. This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.

Key Responsibilities

1. Commercial Ownership & Revenue Growth
   • Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets
   • Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.)
   • Drive new business opportunities by integrating influencer strategy into pitches and proposals
   • Ensure strong profitability through cost control, margin management, and efficient creator sourcing
   • Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)
2. Influencer Strategy & Campaign Leadership
   • Lead end-to-end influencer strategy across client accounts from brief interpretation to execution and reporting
   • Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity)
   • Oversee campaign execution ensuring quality, timeliness, and performance delivery
   • Define and track KPIs across campaigns
3. Creator Ecosystem Development
   • Build and maintain a high-quality, diverse influencer and creator network across key categories
   • Establish strong relationships with top-tier, mid-tier, and emerging creators
   • Identify and onboard creators aligned with client and agency positioning
   • Negotiate talent rates and contracts to ensure value and margin optimisation
4. Operational Excellence & Process Design
   • Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting)
   • Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting)
   • Work closely with traffic, account management, and finance to ensure seamless execution
   • Build tools/templates for efficient campaign management and scalability
5. Client & Stakeholder Management
   • Act as the subject matter expert on influencer marketing for internal teams and clients
   • Provide strategic guidance to clients on best practices, trends, and opportunities
   • Present campaign strategies, performance reports, and recommendations clearly and confidently
   • Collaborate with account teams to ensure alignment with broader brand strategy
6. Data, Insights & Performance Optimization
   • Analyse campaign performance and derive actionable insights
   • Continuously refine influencer selection, content strategy, and platform usage based on data
   • Stay ahead of platform trends, algorithm changes, and creator economy shifts
   • Build case studies to support Agency marketing and business development

Key Performance Indicators (KPIs)

• Influencer marketing revenue and profitability (P&L ownership)
• Campaign ROI and performance metrics (engagement, reach, conversions where applicable)
• Growth and quality of the creator network
• Efficiency of campaign delivery timelines and processes
• Contribution to new business wins and upsell opportunities

Location:

Accra

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent