Market strategy manager - footwear, apparel, accessories

About this Position

A Market Strategy role focused on identifying growth opportunities and driving business impact across footwear, apparel, textile, and accessories markets. Working in a highly collaborative global environment, you will leverage market insights to shape priorities, support innovation, and execute initiatives that strengthen our competitive position. The role offers broad exposure to cross-functional teams, key customers, and industry stakeholders, making it ideal for someone who enjoys turning market intelligence into actionable business outcomes.

What you´ll do

• Contribute to the development and execution of market strategies across footwear, apparel, textile and accessories markets, working closely with regional and global stakeholders
• Monitor market developments, emerging trends and customer needs, translating observations into actionable recommendations and quantified growth opportunities
• Drive selected strategic projects and growth initiatives from planning through implementation, ensuring timely execution and stakeholder alignment
• Provide strategic input to innovation, product portfolio and launch related activities through market insights & data, value proposition development, prioritization
• Support customer and market engagement activities, including workshops, industry events and strategic business discussions
• Being based in a growth market, act as a connector between sales, marketing and technical teams, representing on-the-ground business realities in global discussion

What makes you a good fit

• 5+ years of professional experience in market development, strategy, marketing, business development or related commercial functions
• Knowledge of sporting goods and/or fashion markets and their value chains, including footwear, apparel, textile and accessories
• Self-motivated with strong communication and stakeholder management skills, comfortable working independently and across diverse teams
• Fluent in English and local language; Mandarin is a plus
• Educational background in marketing, business, material science, engineering or related fields
• Adhesives and/or Coatings knowledge is a plus

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Group Medical Insurance for employees and eligible dependents
• Annual Leave
• Annual Physical Examination

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.