1:00 PM - 2:00 PM
Senior Product Manager Interview
Sarah Jenkins
Location
hybrid, Preston, WA, United States
Salary
$105k – $140k/yr
Commitment
Full Time
Level
Senior (5+ years)
We’re Talking Rain Beverage Company, we create better-for-you beverages featuring great flavors and colors from natural sources. We live life in full flavor and believe the world should too. We create connections with every sip of our iconic Sparkling Ice, Sparkling Ice Caffeine, Sparkling Ice Energy, and Popwell.
When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.
Our Rain Makers are our most important asset. That’s why we invest in them with benefits and development opportunities that reflect just how much we value them.
In this role, you will help build a new direct-to-consumer capability that gives consumers a first taste of what’s next across our priority brands. You will launch and scale the commercial, operational, and technology foundation for DTC, including Shopify platform management, site experience, fulfillment and 3PL performance, retention, innovation testing, consumer learning, and financial performance.
You'll be a hands-on ecommerce builder who can connect strategy with execution. You will use commercial judgment, operational discipline, data, and cross-functional leadership to turn an emerging capability into a scalable, insight-driven, and financially sustainable business.
Reports to: Director of Digital Commerce
Direct Reports: N/A
Location: Hybrid at our Preston, WA office 3+ days a week
*While we strive to offer flexibility, this role also requires it. There may be times when you're expected to come onsite outside your typical in-office days to support special projects, team events, or other business needs.
Annual Bonus Potential: 8% - Eligibility is based on the company hitting annual financial targets.
Base Salary: $105,000 - $140,000 (depending on experience)
Note: New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.
Lead the strategy and day-to-day management of DTC and owned websites across priority brands, including product catalog management, site merchandising, consumer experience, and commercial performance.
Define and continuously refine the DTC value proposition, including assortment, pricing, bundles, exclusive offerings, subscriptions, and limited-release innovation.
Own DTC business performance, including net revenue, gross margin, contribution margin, promotional effectiveness, fulfillment costs, forecasting, and budget management.
Lead the launch and ongoing management of the Shopify platform, coordinating business requirements, testing, integrations, agency partners, launch readiness, issue resolution, and post-launch optimization.
Own the end-to-end DTC customer experience, from product discovery and checkout through fulfillment, customer support, returns, and repeat purchase.
Optimize site navigation, product pages, merchandising, checkout, and conversion through ongoing analysis, consumer insights, and structured testing.
Partner with Supply Chain and manage the day-to-day relationship with the 3PL to support inventory availability, order accuracy, on-time shipping, cost management, service-level performance, and issue resolution.
Partner with Innovation, Brand, and Insights teams to launch limited-release products, capture consumer feedback, evaluate demand signals, and translate results into recommendations for broader commercialization.
Own DTC email and SMS programs and partner with Brand, Media, and agency teams on paid media, social, influencer, and other traffic-generation initiatives.
Build retention through tailored consumer journeys, loyalty programs, subscriptions, and other strategies that increase repeat purchase and customer lifetime value.
Establish scalable DTC processes, reporting, governance, and operating routines that support disciplined, long-term growth.
Track key commercial, operational, and customer metrics and translate performance data into clear insights, recommendations, and actions for business leaders and cross-functional partners.
Bachelor’s degree in business, marketing, ecommerce, or a related field, or an equivalent combination of education and relevant professional experience.
5-7 years of progressive ecommerce or digital commerce experience, including direct responsibility for operating or growing a DTC business.
Hands-on experience with Shopify, Shopify Plus, or a comparable ecommerce platform, including merchandising, integrations, testing, and optimization.
Demonstrated ownership of DTC commercial and operational performance, including revenue, margin, forecasting, fulfillment, and budget management.
Strong ecommerce analytics and financial skills, including proficiency with reporting tools and Excel, and the ability to translate data into clear business recommendations.
Proven ability to lead platform launches and cross-functional workstreams while managing agencies, technology vendors, and 3PL or supply-chain partners.
Strong commercial judgment, communication, and stakeholder-influence skills, with a hands-on, test-and-learn approach.
Ability to travel locally as needed, including regular visits to Seattle-area fulfillment partners during launch and stabilization.
Valid driver’s license, reliable transportation, and a satisfactory driving record for driving on behalf of the company. This role is safety-sensitive because it requires driving on behalf of the company.
Experience in consumer packaged goods, food, beverage, or another high-frequency consumer category.
Experience launching a new DTC platform or building an early-stage DTC capability.
Experience with lifecycle marketing, subscriptions, loyalty, limited-release products, or consumer-learning programs.
Familiarity with ecommerce integrations such as customer service, payments, fraud prevention, order management, tax, or ERP systems.
We are Accountable for Results
We make clear commitments, follow through, and take responsibility for outcomes. We trust each other to do great work and support one another when things get tough.
We Innovate with Curiosity
Curiosity fuels everything we do, and innovation is core to who we are. This drives our competitive edge. Rain Makers ask questions, test ideas, and move with intention. We don’t wait for perfect. We try, learn, adjust, and grow.
We Embrace Change
Growth requires adaptability. We are resilient, agile, and energized by what’s next. Those who thrive at Talking Rain are excited by momentum, not intimidated by it.
We Are One Team
We’re better together, and our differences make us stronger. We’re all about diverse perspectives, real relationships, and authenticity at work. Ideas are welcome and encouraged. We compete externally and align internally, engaging the right people and ideas to move the business forward. Collaboration here is active, not passive. We commit. We deliver. Together.
Nothing makes a great job even better than throwing in a few perks! All regular, full-time Rain Makers are equipped with everything they need to maintain their health and well-being. That means things like...
Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.
Want to get to know us better? Click to learn about us and our careers. You can also follow us on LinkedIn, Glassdoor, Instagram, and Facebook.