Sr. associate, marketing data architecture & automation

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.

Summary of the Job:

The Sr. Associate, Marketing Data Architecture & Automation is the technical engine behind FNBO's marketing data operations — driving how marketing data is structured, connected, and activated across acquisition and customer management efforts. This role sits at the intersection of FNBO's enterprise data environment — anchored in Snowflake — and its external marketing execution ecosystem, powered in the digital space by the Zeta Marketing Platform (ZMP). While an individual contributor, this role is a driver of change — bringing deep technical expertise to evaluating new platforms, evolving data structures, and implementing new ways of working.

About This Role:

Data Architecture & Platform Integration

Design, build, and maintain the data architecture connecting FNBO's enterprise data environment to marketing execution platforms — with Snowflake as the foundational data layer and ZMP as the primary digital activation platform. Own the technical integration between Snowflake and ZMP — including data flows, audience construction, and activation pipelines — ensuring data moves intelligently between environments at the right time.

Automation & Workflow Optimization

Own the design, development, and ongoing optimization of automated marketing data workflows — including data outputs and criteria-driven processes that support campaign execution at scale. Drive new automation approaches that increase the speed, accuracy, and efficiency of marketing data operations.

Acquisition Platform & Data Onboarding

Lead the technical onboarding and integration of acquisition data platforms — including requirements definition, data mapping, and implementation execution. Drive Snowflake-based changes supporting acquisition data flows within ZMP for digital and Naehas for direct mail, ensuring data is accessible, accurate, and activation-ready.

Marketing Platform Enablement

Ensure the team consistently leverages the full technical capabilities of ZMP — including audience construction, activation, and data connectivity — to support acquisition and existing customer engagement goals.

Cross-Functional Collaboration

Build and maintain strong working relationships with Data Engineering, IT, Marketing Technology, Compliance, and external partners to drive alignment on marketing data initiatives.

Governance & Compliance

Ensure all data handling, workflow automation, and marketing data activities adhere to applicable regulatory requirements and FNBO's data governance standards.

The Ideal Candidate for This Role:

Key Skills

• SQL Expertise: Advanced, hands-on SQL proficiency — able to independently write, optimize, and troubleshoot complex queries in support of marketing data architecture and automation.
• Python Proficiency: Working proficiency in Python for data processing, automation scripting, and workflow development in a marketing data context.
• Snowflake Expertise: Deep working knowledge of Snowflake, including views, data sharing, data modeling, and how to leverage the platform to power marketing data use cases.
• AI & Emerging Technology Awareness: Awareness of how AI and agent-based capabilities within platforms like Snowflake and ZMP can be applied to advance marketing data operations.
• Marketing Technology & CDP Fluency: Strong familiarity with enterprise marketing platforms and CDPs; hands-on experience with ZMP or comparable platforms, including audience construction, data connectivity, and activation.
• Data Architecture & Modeling: Ability to design and evolve data structures that are scalable, performant, and purpose-built for marketing activation.
• Automation & Workflow Optimization: Demonstrated experience building and optimizing automated data workflows, output processes, and criteria-driven marketing automation at scale.
• Acquisition Data Platforms: Familiarity with acquisition data platforms, data cooperatives, or third-party data providers and how they integrate into a broader marketing data strategy.
• Technical Translation: Skilled at bridging the gap between enterprise data infrastructure and marketing business needs — translating complex requirements into actionable technical solutions.
• Cross-Functional Influence: Comfortable operating as a technical advocate in conversations with Data Engineering, IT, and external platform partners.
• Proactive Problem Solving: Solutions-oriented mindset that anticipates needs, surfaces recommendations independently, and drives progress with incomplete information.
• Governance & Compliance Awareness: Understanding of data privacy, compliance, and governance requirements in a regulated financial services environment.
• Communication & Documentation: Able to communicate complex technical concepts clearly to both technical and non-technical audiences; strong documentation habits.

Minimum Qualifications Required

• Bachelor's degree in Information Systems, Computer Science, Marketing Technology, Business, or a related field.
• 5+ years of experience in marketing technology, data engineering, marketing operations, or a closely related discipline.
• Advanced, hands-on SQL proficiency — demonstrated ability to independently write and optimize complex queries.
• Working proficiency in Python for data processing and automation.
• Demonstrated experience working with Snowflake or a comparable cloud data platform.
• Hands-on experience with an enterprise marketing platform or CDP — including audience construction, data connectivity, and activation.
• Experience designing or maintaining automated data workflows, marketing data outputs, or criteria-driven marketing automation.
• Strong understanding of data governance, data quality, and compliance considerations in a regulated industry.
• Demonstrated ability to serve as a subject matter expert and technical resource within a collaborative team environment.

Desired

• Experience with Zeta Marketing Platform (ZMP) or a comparable enterprise marketing platform.
• Experience with acquisition data platforms, data cooperatives, or third-party data providers.
• Background in credit cards, consumer lending, or financial services.
• Familiarity with AI or agent-based capabilities within data or marketing platforms.
• Experience contributing to or leading platform onboarding, migration, or integration projects.
• Familiarity with data privacy regulations relevant to marketing (e.g., CCPA, CAN-SPAM).
• Experience working in a cross-functional environment alongside Data Engineering, IT, or Marketing Technology teams.

Physical Demands

Occasional travel may be required for vendor meetings or industry events. This role has an onsite requirement of at least 3 days per week. Candidates must possess unrestricted work authorization and not require future sponsorship.

Compensation:

Compensation range (base pay): $81,662.00-$134,741.00. This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.

Work Environment:

It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week.

Benefits Overview:

We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.

Equal Opportunity & Belonging:

FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.

Application Deadline:

All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.