Owned Content, Community & Influencer Marketing Manager

Location: Pine Brook, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Owned Content Community & Influencer Marketing Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the Job:

Lead the strategy, execution, and optimization of the brand’s owned content ecosystem, including blog content, website content, organic social media, community engagement, and influencer partnerships. Responsible for developing connected content experiences that strengthen brand relevance, deepen consumer relationships, improve discovery and engagement, and turn audience, community, and creator insights into measurable business impact. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities:

• Develop and manage the owned content strategy across priority channels, including blogs, website content, organic social media, community touchpoints, and creator-led content, ensuring content, cadence, channel roles, and messaging align to brand objectives and campaign priorities.
• Own the integrated content editorial calendar in partnership with brand, creative, innovation, media and agency partners, translating business priorities into channel-right content plans for blog, website, organic social, community, and influencer programs.
• Lead organic social media planning and execution across priority platforms, including content themes, publishing cadence, platform best practices, creative inputs, and performance optimization.
• Develop and optimize blog, website, and owned-channel content that supports brand storytelling and consumer education, including content strategy, briefs, stakeholder reviews, SEO inputs, and performance opportunities.
• Partner with internal and external teams to create and deliver organic social, creator, influencer, UGC, and owned content programs while managing timelines, budgets, approvals, compliance, accessibility, brand safety, and vendor execution.
• Lead community management standards, including response guidelines, proactive engagement opportunities, escalation paths, and social listening inputs that inform content and brand decisions.
• Monitor content, organic social, creator, search, community, and cultural trends to identify timely opportunities for brand participation while maintaining brand voice, quality, accessibility, and risk standards.
• Plan and execute influencer marketing programs, including brief development, creator identification, content and compliance reviews, usage rights coordination, campaign tracking and performance recap.

About You:

Bachelor’s degree in Marketing, Communications, Public Relations, Business, Journalism, English, or a related discipline; equivalent relevant experience may be considered. 5+ years of experience in content marketing, organic social media, community management, influencer marketing, digital marketing, brand marketing, or agency-side social strategy. Demonstrated experience managing owned content channels, including website or blog content and organic social media calendars, for a consumer brand, retailer, agency, or high-growth organization. Hands-on experience supporting influencer or creator campaigns from planning through measurement, including briefs, contracting inputs, disclosures, and performance reporting. Strong writing, editing, and storytelling skills with the ability to adapt voice and message by channel, audience, and objective. Comfort using social analytics, listening, scheduling, content management, web analytics, and influencer management tools to inform decisions and report results. Ability to thrive in fast-paced, cross-functional environments with a strong bias for action.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

North America Applicants Only

The salary range for this position is: $115,000.00 - $160,000.00. All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.