Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

LinkedIn Talent Solutions is looking for a Field Marketing Manager to execute B2B customer and prospect marketing programmes across Asia and Australia. Working closely with Sales and APAC Marketing teams, this person will bring marketing plans to life across priority accounts, delivering programmes that engage customers, support Sales opportunities and drive greater adoption of LinkedIn Talent Solutions. The role will engage a broad buying group, including Talent and HR leaders, recruiters, Learning & Development leaders, CHROs, CTOs, CFOs and other senior business stakeholders.

Success requires someone who is hands on, highly organised and able to execute with pace and excellence. They will build strong relationships with Sales and cross functional partners, manage multiple programmes and stakeholders, and ensure marketing activity is aligned to customer and business priorities.

AI will be an important part of how this person works. They will use AI and agentic workflows to work smarter, move faster and increase the impact of their programmes, from uncovering customer insights and creating more relevant experiences to improving productivity and scaling execution.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This is a 6-month full-time contract position.

Responsibilities

• Support the development and execution of the Regional Field Marketing Strategy.
• Program management: Owns and leads projects end-to-end by activating and/or oversee our key initiatives (account-based marketing, scaled programs, customer evidence, nurture).
• Target Account Marketing: Create unique opportunities for our key accounts and ensure that our target accounts are prioritised for our core activations and opportunities.
• Marketing Analytics: Forecast, monitor and track results of marketing activity to inform future plans and activities.
• Sales enablement: Managing and communicating effectively with our main sales stakeholders spanning Enterprise, Mid-Market and Staffing teams and their direct managers. Ensuring that the sales teams have the right cadence and level of information to be able to execute our marketing activity successfully with their customers.
• Influence: Influence and align stakeholders across Sales, Product Marketing, Communications, and regional and global teams to drive integrated go-to-market strategies and shared business outcomes.
• Customer Stories: Create impactful and engaging customer stories that engage our prospects and customers and provide evidence to support our sales team to drive solution awareness and support growth ambitions.
• Leverage AI and create agentic workflows to improve marketing effectiveness, automate processes, increase productivity, and scale program execution and insights generation.

Qualifications

Basic Qualifications

• 6+ years of B2B or B2C marketing experience heavily focused on customer acquisition and nurturing existing customers to grow existing customer spend.

Preferred Qualifications

• Highly proficient in AI tools and agentic workflows orchestration and management.
• Strong communicator and collaboration skills across multiple markets, teams and functions.
• Data analysis and interpretation capability.
• Proven effective partnership with sales teams and other cross functionals.
• Understanding of different marketing functions and internal cross functional partners with experience from a matrix organisation.
• Experience creating and implementing successful marketing campaigns strategies.
• Content management and Account-based marketing experience a plus.
• Passionate about customer (external) and sales (internal) needs. Understanding their challenges and turning them into impactful marketing strategies and activations.
• Proactive and agile: Independently capable of seeking information in an unstructured environment, solving conceptual problems, corralling resources, and delivering timely results in challenging situations.
• Experience working in high-growth, performance focused environments.

Suggested Skills

• Account based Marketing
• Program Management
• Agentic Workflow Orchestration
• Strategic Communications
• Stakeholder Management

Additional Information

Global Data Privacy Notice and Compliance Posters for Job Candidates. Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.

Workplace Type: Hybrid

Career Track & Grade: IC4/9

Department: Marketing & Communications