Marketing strategist

The ideal candidate will be responsible for developing tailored client strategies, commercial proposals, competitive intelligence, marketing packages, and strategic initiatives that support both client success and the agency's overall growth and competitive positioning.

Requirements

Key Responsibilities

• Client Proposals: Collaborate closely with the Sales team to develop compelling proposals, strategic presentations and tailored service recommendations.
• Marketing Strategy: Develop customized, integrated marketing strategies based on each client's objectives, target markets, business needs and budgets.
• Market Research & Competitive Intelligence: Conduct ongoing industry research, competitor benchmarking, and market analysis to strengthen the agency's competitive advantage, identify gaps and uncover new business opportunities.
• Service & Package Development: Create, optimize, and customize marketing packages, service combinations and commercial offerings based on market demand and business opportunities.
• Internal Products & Initiatives: Develop marketing strategies, positioning, go-to-market approaches, and growth plans for the agency's internal products, services and business initiatives.
• Strategic Support: Provide research, recommendations, creative solutions, and strategic input across client projects, internal operations and other business priorities as required.

Requirements

• Understanding of the forex, fintech, brokerage, or financial services industry is considered an advantage.
• Proven experience in marketing strategy, preferably within a marketing or communications agency.
• Experience developing marketing proposals, strategic plans and integrated campaigns.
• Strong research, analytical, creative thinking and presentation skills.
• Solid understanding of PR, digital marketing, content, SEO/AEO/GEO and branding.
• Commercial mindset with the ability to translate client needs into effective marketing solutions.
• Ability to manage multiple client briefs and deadlines simultaneously.

Personal Attributes

• Strong attention to detail.
• Proactive and quality-focused approach.
• Strong work ethic and accountability.
• Flexible and adaptable in a fast-paced environment.
• Collaborative and team-oriented mindset.
• Strong analytical and problem-solving abilities.

Education

Academic background in Marketing, Business Administration, Business Management, and Communications. Minimum of 7 years of relevant professional experience in marketing strategy, business development, marketing communications, or related roles.

Benefits

• Annual Performance Discretionary Bonus
• 21 Days Annual Leave
• Health & Dental Coverage
• 5 Paid Sick Days
• Flexible Working Hours
• Hybrid Working Model - (2 days per week working from home)
• Early Out on Fridays
• Long Weekend Leave
• Maternity & Paternity Top-Up Allowance
• Complimentary Lunch at the Office
• Company Laptop Provided