Area sales manager uk

We are looking for a driven and commercially focused Strategic Sales Professional to join our team and play a key role in winning new business and driving sustainable growth.

As an individual contributor, you will be responsible for identifying and developing high-potential prospects, building strong relationships with key decision-makers, and converting opportunities into long-term contractual and SLA-based customer partnerships.

This is a proactive, new-business-focused role where you will take ownership of the full sales cycle, from prospecting and lead generation through to value-based selling, negotiation and contract close.

Working closely with our Inside Sales & Customer Success Team, you will ensure a seamless handover of new customers and support a positive onboarding experience that lays the foundation for successful, long-term relationships.

Key Responsibilities

In this role, you will:

• Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.
• Build relationships with prospective customers, understanding their business needs and developing tailored, value-led solutions.
• Convert prospects into long-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.
• Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.
• Build and maintain a strong sales pipeline, ensuring opportunities, next steps and forecasts are accurately managed through the CRM system.
• Develop compelling commercial proposals and work within agreed pricing and contract approval processes.
• Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.
• Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.
• Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.

Position Qualifications

Education:

· Bachelor’s degree in business, Sales, Marketing, Engineering, Supply Chain, or a related field preferred (or equivalent combination of education and experience).

Experience:

· 5-10 years of B2B sales experience with a strong focus on hunting/new customer acquisition and closing deals (recommendation).

· Experience with contract selling and value-based negotiations; experience using CRM for pipeline management is an advantage.

Skills:

· Strong prospecting, value selling, negotiation and closing skills.

· Commercial rigor: pipeline discipline, CRM usage, and structured follow-up routines.

· Ability to translate customer needs into compelling offers and packaged solutions.

· Resilience and tenacity in a target-driven environment.

Travel Requirements

· 3-4 days a week