Autodesk
Autodesk·Today

Senior field marketing manager, flow

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Location

field, Denver, CO, United States

Salary

$94k – $168k/yr

Commitment

Full Time

Level

Senior (5+ years)

Required skills

Field marketingDemand generationEvent marketingB2B marketingSalesforceMarketoAccount-based marketingPartner marketingChannel marketingProduct marketingProject managementStakeholder managementBudget managementData analysisStrategic planningRelationship management

Job Description

Job Requisition ID # 26WD101304

L'affichage de poste en français suivra / The French job posting follows.

Position Overview

Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. We are standing up a dedicated field marketing function for Flow, and this is one of its first two hires. You will build the engine that puts Flow in front of the people who choose production technology: post-production supervisors, producers, heads of production and production technology leaders.

This is a builder's role. You will shape the field program from the ground up, working alongside a dedicated ABM Manager and a growing Flow sales team. You will spend real time with filmmakers and production professionals, and you will be measured on the pipeline and revenue your programs produce.

Responsibilities

  • Own the field marketing plan for Flow, translating sales and business priorities into a coherent program of events, partner activity and digital demand
  • Design and run small, high-touch customer experiences — hands-on sessions, workshops and roundtables — alongside a selective presence at the industry moments that matter (NAB, IBC, HPA, festivals and markets)
  • Run webinars and digital programs that generate and progress demand, including partner co-hosted formats
  • Drive qualified traffic into trial and self-serve entry points
  • Help our channel and referral partners market Flow successfully, acting as their marketing counterpart at Autodesk
  • Create the partner toolkit — co-marketing assets, 'event-in-a-box' programs, regional customer stories and campaign kits
  • Manage partner co-marketing plans, and hold partner activity accountable to sourced pipeline
  • Work with the ABM Manager so that field programs serve named-account plans: invitation lists built from the target account list, events designed around account objectives, and follow-through owned jointly
  • Capture intelligence from every program to sharpen targeting, inform test-and-learn, and improve return on investment
  • Balance named-account work with open-net demand across the broader market, including the independent and emerging production companies that sit outside the named list
  • Develop relationships with the guilds, associations and practitioner communities where this audience lives, and with the editors, post-production supervisors, DITs and cinematographers who influence tool choice across productions
  • Grow a champion and advocacy program that follows practitioners as they move between productions, generating referrals and customer stories
  • Manage multiple concurrent programs end to end — budgets, timelines, vendors, logistics and cross-functional stakeholders
  • Measure and report program impact on engagement, pipeline, opportunity progression and deal size, and use those results plus direct seller feedback to decide what to scale, change or stop

Minimum Qualifications

  • 8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation
  • Experience marketing to, or working within, the film, television or post-production industry
  • Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees
  • Experience working directly with B2B sales teams against shared pipeline or revenue targets
  • Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently
  • Willingness to travel (approximately 30%) and to work occasional evenings and weekends around events and productions

Preferred Qualifications

  • Experience building a field marketing or go-to-market program from the ground up
  • Experience in partner or channel marketing, including co-marketing programs and partner enablement
  • Experience supporting an account-based marketing motion
  • Experience with community, advocacy, guild or practitioner-influencer programs
  • Experience with product-led or trial-led acquisition motions
  • Experience in B2B software, SaaS or a high-growth technology environment
  • Familiarity with Folloze, Airtable or comparable marketing and project management platforms

Learn More About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $94,000 and $168,190. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

Ready to join the team?

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Senior field marketing manager, flow at Autodesk in Denver, CO, USA, salary $47-$83/hour