Marketing lead & sales specialist

Ziegler CAT has a full time opening for a Marketing Lead & Sales Specialist to contact business prospects and customers to identify opportunities and generate sales leads for dealer equipment, machine, products, and parts or services (“dealer solutions”). These leads are worked by the Marketing Lead & Sales Specialist to generate a higher level of interest/qualification (dealer defined qualification criteria) and then transferred to a sales rep when the dealer-defined qualification criteria are met.

Responsibilities

• Perform outbound & inbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance.
• Achieve the planned annual rate of call (PAR) for each assigned account.
• Call assigned customers at PAR to uncover business issues, timelines and opportunities for dealer solutions.
• Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers.
• Document business issues, timelines, opportunities and leads in the dealer’s contact management system (CRM).
• Transfer leads to the appropriate salesperson in a timely and efficient manner.
• Establish a personal working relationship with contacts based on value, knowledge, trust and character.
• Verify and update contact information for leads, prospects and customers assigned.
• Cleanse leads, prospects and customers from their assigned database who are no longer in business or otherwise disqualified from future contact using the dealership’s criteria.
• Continue to develop expertise in products and services through training, research and perpetual learning.
• Generate monthly PowerPoint reports on equipment and revenue and support various projects and campaign as part of lead generations initiatives.

Qualifications

• High school diploma or GED required
• Bachelor’s degree is preferred, but may be supplemented by work experience.
• 2 years minimum experience in sales, marketing or analytics.
• Knowledge of a parts and services sales organization is a plus.
• Possess strong MS Office skills particularly in Excel.
• Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision.
• Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills.
• Ability to communicate data effectively.
• Good phone etiquette and inbound call management experience is essential.

Travel

Up to 10%. Ability to travel primarily by car across Ziegler’s territory to visit customers, branches, and support events may be required. Some out-of-region travel may also be required.

Minimum Physical Requirements:

• Using hands, talking, hearing
• Ability to lift up to 30 lbs

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The total compensation range (hourly pay plus incentive) for this position is $49,900 – $73,900. Starting wage is dependent on skills, experience, and education. Along with competitive pay, full time positions are benefits eligible which includes: Health, Dental, Vision and Life Insurance, 15 days of PTO your first year, accrual starts day 1, 9 paid holidays, 401(k) plan with company contribution and match, HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year, Short-Term and Long-Term Disability Insurance, FSA & EAP, Paid Parental Leave & Funeral Leave, Fitness membership discount, Education Assistance.

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.