Events coordinator | detroit metro

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

As the Events Coordinator, you will play a pivotal role in evaluating, leading, and executing local brand events in collaboration with distributors. This coordinator will be responsible for assessing fit, maximizing brand impact, and ensuring seamless execution. This includes overseeing logistics, marketing, event preparation, and working cross-functionally with the sales and marketing teams to schedule and manage at least one event per week, ensuring all aspects of the event run smoothly and successfully.

All Stateside events are strictly promotional in nature and serve as live advertisements for our products to build brand awareness and drive consumer demand through distributor and retailer sales. The Events Coordinator focuses on executing free sampling, branded displays, and consumer engagement, not direct product sales.

Key Responsibilities:

• Evaluate events that maximize Stateside Brands' exposure to potential consumers across the assigned market.
• Routinely schedule and coordinate both internal and external events, including event logistics, staffing, marketing, and preparation, ranging from local tastings to larger-scale activations such as sports partnerships and music festival events.
• Work as a liaison and primary point of contact between our sales team and our promo agency.
• Foster strong partnerships with local promotional organizations for event collaboration.
• Manage the organization and aesthetics of table design for all local promo tastings.
• Pull Exposition Permits for each necessary event and ensure compliance with all associated regulations.
• Coordinate donation boxes and events for charities, organizations, and public requests.
• Conduct post-event activities, such as data collection, analysis, and monthly reporting on all activities.
• Collaborate with HQ and distributors, who handle contracts and budgets, to ensure events are properly supported and executed.
• Ensure that all Stateside staff activities at events remain promotional only. Product sales, order-taking, or handling of cash transactions must be conducted solely by licensed retailers or distributors.
• Maintain event schedules and documentation showing that each event location is temporary and used for no more than 14 days per year.
• Refer any consumer complaints or issues encountered at events to HQ for resolution.

Required Qualifications:

• High School Diploma or GED.
• Must be at least 21 years of age.
• 2+ years of experience in event management, event planning, or related field.
• Strong organizational and communication skills.
• Ability to travel around the Detroit Metropolitan area, preferably Oakland County and Wayne County.
• Valid US Driver’s License and willingness to travel and transport promotional materials (i.e. 10x10 tent, folding table) up to 90% with dependable transportation.
• Ability to manage multiple tasks and deadlines effectively.
• Willingness to travel and work flexible hours, including evenings and weekends.
• Ability to obtain required certifications upon employment.

Preferred Qualifications:

• Bachelor’s degree in Hospitality Management, Advertising, Business Management, Marketing, or related field.
• Knowledge of the spirits industry or related field, including the 3-tier system for adult beverages.
• 1+ years of Brand Ambassador experience.
• Military experience is a plus.

Compensation:

• Estimated Base Salary Range: $55,000-$60,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.