Vice president of growth - marigolds and onions

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Location

field, Toronto, Canada

Salary

$137k – $159k/yr

Commitment

Full Time

Level

VP / C-level

Required skills

Business developmentMarket expansionStrategic planningRelationship managementContract negotiationFinancial analysisPipeline managementSales forecastingClient discoveryMarket intelligenceHospitality managementSports and entertainment industry knowledgeLeadershipCommunicationPresentation skillsStrategic networking

Job Description

Job Details

Job Location: Marigolds and Onions - York, ON M6B 4J3

Marigolds and Onions, one of Toronto’s most sought after Catering & Events Company since 1991 is looking for a professional to be part of our culinary team. The Vice President, Growth - Canada is responsible for leading Marigolds & Onions' business development and market expansion efforts throughout Canada. Reporting directly to the Chief Development Officer, the role will identify, qualify, cultivate, and convert strategic new business opportunities while building senior-level relationships across the Canadian sports, entertainment, hospitality, venue, cultural, and institutional markets. The role sits under the Marigolds & Onions banner and operates as part of the broader Growth organization.

Duties & Responsibilities:

  • Develop and execute a focused Canadian growth strategy in partnership with the Chief Development Officer and M&O leadership.
  • Build and maintain a forward-looking pipeline of high-quality opportunities aligned with company growth priorities.
  • Identify priority markets, clients, venues, developments, and industry segments where M&O can establish a meaningful competitive position.
  • Proactively identify opportunities before formal procurement processes through relationship development, market intelligence, contract-expiration tracking, and industry connectivity.
  • Provide ongoing market intelligence, competitive insights, and strategic recommendations regarding M&O's expansion in Canada.
  • Originate new business through existing relationships, proactive outreach, referrals, strategic partnerships, industry involvement, and targeted prospecting.
  • Develop trusted relationships with venue owners, sports organizations, entertainment properties, developers, institutions, consultants, and other senior decision-makers.
  • Lead client discovery and assess objectives, operating challenges, financial priorities, decision criteria, and competitive dynamics.
  • Own qualified opportunities through the full development cycle, including strategy, discovery, solution development, proposals, presentations, negotiations, and contract execution.
  • Position M&O and the broader Proof platform effectively against incumbent providers and other competitors.
  • Support the successful transition of newly awarded business from Growth into operations.
  • Maintain an accurate and disciplined pipeline, including pursuit strategy, relationship mapping, probability, timing, competitive position, financial potential, and next actions.
  • Evaluate opportunities based on strategic fit, projected revenue and EBITDA, capital requirements, operational complexity, competitive dynamics, and likelihood of conversion.
  • Prioritize opportunities thoughtfully and ensure company resources are concentrated on pursuits with the strongest strategic and financial rationale.
  • Provide regular pipeline forecasts and business development updates to the Chief Development Officer.
  • Maintain timely and accurate opportunity information in the company CRM and other Growth-management systems.
  • Partner with operations, culinary, finance, legal, marketing, and proposal resources to develop differentiated client solutions.
  • Participate in underwriting, commercial structuring, and internal review of significant opportunities.
  • Coordinate internal resources throughout each pursuit while maintaining clear ownership of the client relationship and next steps.
  • Work closely with M&O leadership and the broader Proof organization to align opportunities with available capabilities, resources, and operating priorities.
  • Represent M&O and Proof at client meetings, site visits, industry conferences, and strategic networking events.

Development of a meaningful, qualified Canadian opportunity pipeline:

  • New business wins and associated revenue and EBITDA contribution.
  • Strength and depth of senior-level client and industry relationships.
  • Identification of opportunities prior to formal RFP processes whenever possible.
  • Accuracy and quality of pipeline forecasting and CRM discipline.
  • Strategic and financial quality of pursued opportunities.
  • Effective collaboration with M&O and broader Proof operating and functional teams.
  • Expansion of M&O's reputation and presence within the Canadian marketplace.

Qualifications

  • Significant senior-level experience in business development, commercial leadership, hospitality, sports and entertainment, venue management, food service, or a related industry.
  • Strong understanding of the Canadian sports, entertainment, hospitality, venue, cultural, and/or institutional marketplace.
  • Established network of relevant Canadian industry relationships.
  • Demonstrated ability to originate, develop, negotiate, and close complex, multi-stakeholder business opportunities.
  • Strong financial and commercial judgment, including the ability to assess strategic fit and economic viability.
  • Excellent communication, presentation, relationship-building, and negotiation skills.
  • Highly entrepreneurial, self-directed, and comfortable operating with a high degree of autonomy and accountability.
  • Strong organizational discipline, including pipeline management, forecasting, and follow-through.
  • Ability and willingness to travel extensively throughout Canada and periodically to the United States.

Compensation & Benefits

The compensation range for this role is CAD $185,000 - $215,000 annually. A generous benefit package will be offered to suitable candidate.

Our Hiring Approach:

We are committed to a fair and human-centered recruitment process. We do not use artificial intelligence (AI) or automated decision-making tools to screen resumes, evaluate applications, or make hiring decisions. All candidates are assessed directly by the hiring team.

Ready to join the team?

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Vice president of growth - marigolds and onions at PROOF OF THE PUDDING in Toronto, CAN, salary $68-$79/hour