Vice president of hospice growth (vp) - west region

Vice President of Hospice Growth (VP) West Region – Colorado, Kansas, Missouri, Texas

Must reside in one of the states above. The Vice President of Hospice Growth will drive strategic growth across a defined region. This role will provide growth leadership, mentorship, and coaching to a growth team to exceed census, contact, referral and admission goals while fostering strong provider relationships and partnerships.

High-impact leader who thrives in a results-driven environment, is passionate about home health and hospice and understands the delicate balance of patient-centered care and competitive growth. Lead, coach, and develop a regional growth team focused on referral generation and market penetration. Drive performance against monthly and quarterly targets including contact, referral, admission and conversions.

Build and maintain strong, consultative relationships with hospitals, physicians, SNFs, ALFs, and other referral sources as determined. Partner with branch and clinical leadership to ensure alignment between growth efforts and service delivery capabilities. Monitor market trends and competitors to identify new business opportunities. Implement standardized growth processes and ensure CRM documentation is timely and accurate.

Support onboarding and continued training of new liaisons/growth staff. Regularly evaluate team performance, providing feedback, recognition, and corrective action when needed. Represent the organization at regional industry events and networking functions.

Qualifications

• Minimum 5 years of healthcare growth experience, with at least 2 years in a leadership or multi-site management role.
• Proven track record of growth team success in home health and hospice or a closely related field.
• Deep understanding of Medicare home health and hospice regulations and referral dynamics.
• Bachelor’s degree preferred; clinical or healthcare background preferred.
• High integrity, confidentiality, and emotional intelligence.

Preferred Candidate Traits

• Strong understanding of referral partner needs and clinical alignment.
• Natural motivator and mentor who leads with transparency and accountability.
• Self-starter with a strategic mindset and ability to execute.
• Passionate about delivering quality care and making a difference in patients’ lives.