User acquisition manager

Praktika is an AI-native education company on a mission to deliver efficient, engaging language learning to billions of people worldwide. We're bridging the gap between traditional learning apps and human tutors through a fully automated tutorship experience powered by generative AI avatars.

Since launching our mobile apps in 2023, we've grown to over 2 million monthly active users, become one of the world's top-4 learning apps, and recently closed a $30M Series A to accelerate our roadmap. We're a fully distributed team of ~50 people across 4 continents and 15+ countries, working asynchronously to ship fast and operate at a high bar.

We're hiring a User Acquisition Manager to help us evolve our web direction at Praktika. This is a hands-on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches.

What you'll do

• Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data-driven decisions on scaling, pausing or restructuring.
• Set up and run experiments across creatives, audiences, signals and campaign setups.
• Analyse campaign and creative performance and turn insights into actionable next steps.
• Support the launch and testing of new channels, campaign types and advertising formats.
• Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.
• Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.
• Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.
• Collaborate with advertising partners and account managers to improve performance and support new initiatives.
• Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.

What we're looking for

We're looking for hands-on performance marketers who thrive in a fast-moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy.

Required

• 1.5+ years of hands-on User Acquisition / Performance Marketing experience.
• Experience with Google / Microsoft Ads and/or Meta / TikTok Ads.
• Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions.
• Strong understanding of campaign optimisation, testing, attribution and core performance metrics.
• Analytical mindset: you understand what drives campaign performance and turn insights into actions.
• Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.
• Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.
• Strong attention to detail and high execution speed.
• Comfortable using AI and automation tools in day-to-day work.
• Upper-intermediate or advanced English.

Bonus

• Experience with Pinterest, Snapchat, AppLovin or other channels.
• Experience with web acquisition, subscriptions or international markets.

How we work

• Mission-driven: we're building the #1 language learning app and competing to win.
• AI-native; AI isn't a feature; it's how we think, build, and scale.
• Extreme ownership; every project has a clear owner who drives it to success.
• Less meetings, more outputs; async first; meetings are a last resort.
• Speed & excellence; move fast without compromising quality.
• Truly all-in: impactful work, full commitment, real rewards.
• Data-driven; decisions are based on evidence, not opinion.
• User-obsessed; if it doesn't improve the learner experience, it doesn't matter.

What we offer

• Equity that grows with your impact (stock options).
• 26 days of holiday plus bank holidays (34 days per year total).
• Annual company off-site (last year: Dubai).
• Health and wellness benefits via SafetyWing.
• Full AI toolkit access: Claude, Cursor, Codex, and other productivity tools.
• $1,000 annual education and learning budget.
• Fully remote: work from wherever you do your best work.

Why should you join Praktika:

• We expect dedication and hard work, but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.
• Top-tier salary to match your top-tier skills
• Equity that grows with your impact: equity growth via stock options
• 26 days holidays plus bank holidays (34 days per year)
• Yearly off-sites: last year was in Dubai!
• Health and wellness benefits to support your overall well-being through SafetyWing
• Access to an AI toolkit including Claude, Cursor, Codex and other productivity tools
• Annual educational budget of up to $1,000

Interview process:

• Recruiter screen
• Hiring manager interview
• Skills test: UA case study
• Culture fit
• Leadership interview

We will provide you with feedback throughout the interview process.

Join Praktika and help drive the growth of our web platform. Apply now to be part of a team that is redefining language learning for millions of users worldwide.