Senior user acquisition manager

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are looking for Senior User Acquisition Manager (UAM) to take full ownership of TikTok acquisition for D2C products. This is a hands-on media buying role. You will be the owner of TikTok as an acquisition channel for your brand: from account structure, bidding and budget allocation to creative testing, measurement and scaling. You will work against real revenue data (CPA, ROAS, payback), not surface-level platform metrics, and you are expected to find and unlock new growth levers on your own.

We work AI-first, so we also expect you to use Claude and automation to speed up campaign builds, analysis, reporting and optimization.

Key Responsibilities

• Own all TikTok acquisition: strategy, execution, and results.
• Scale spend profitably across geos and funnels while holding CPA, ROAS and payback targets based on real revenue data.
• Build and optimize account structure, conversion events, bidding strategies and budget allocation (including Smart+ / automated campaign types, Spark Ads and other TikTok formats).
• Run a structured creative testing process: brief and iterate with the creative team, define hypotheses, decide what to kill and what to scale, and fight creative fatigue.
• Analyze performance daily and weekly, diagnose drops and spikes quickly, and act on them.
• Work with product, analytics and creative teams to improve funnels, signals and attribution quality.
• Maintain account health: handle ad disapprovals, appeals and restrictions, and build prevention-first habits so policy issues are caught before launch.
• Work with the TikTok team on betas, new campaign types, product changes and escalations.
• Document tests, learnings and playbooks so knowledge does not depend on one person.
• Use Claude and automation to speed up campaign builds, QA, reporting and optimization.
• Test new Paid Social Channels, such as: OpenAI Ads, X Ads, and others.

Qualifications

Must-Have Experience

• Senior: 5+ years of hands-on paid social / user acquisition experience.
• Strong hands-on TikTok Ads experience as a primary channel: scaling accounts profitably, not just running tests.
• Proven record of managing sizeable budgets independently: ideally $1M+/month on TikTok or paid social.
• Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts.
• Solid creative testing discipline and experience working with creative teams on concepts and iteration.
• Experience with policy issues: disapprovals, appeals, account restrictions.
• Analytical mindset: comfortable working with MMP / backend data and diagnosing performance from account-level data.
• Ownership mentality: able to run a channel end-to-end with minimal supervision.
• Clear, direct communication.

Strong Advantage

• Experience with D2C subscription, health, wellness or app products, and with web-to-app / web funnels.
• Experience with Meta or other paid social platforms alongside TikTok.
• Experience working directly with TikTok platform reps on betas and escalations.
• Experience building Claude, AI or automation workflows for media buying.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Technical Interview (60 minutes)
• Final Interview (45 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.