Senior performance marketing strategist - remote or onsite

We will consider candidates in the following states: AL, AZ, CO, DC, FL, GA, IL, IN, LA, MA, MD, MI, MS, NC, NJ, NY, OH, TN, TX, UT, VA, WA, WI. Randall Reilly provides full scale talent acquisition services for an extensive range of companies, turning talent challenges into growth opportunities. From our roots in trucking, we’ve learned to tackle the toughest talent markets to help clients achieve their goals through a proprietary combination of consulting, data, market research, and marketing innovation.

At Randall Reilly, you'll partner with nationally recognized brands to solve real hiring challenges through Google Ads, Meta, Display, Programmatic, YouTube, and more. Instead of simply launching campaigns, you'll own the strategy behind them—using performance data to diagnose issues, optimize campaigns, and influence business outcomes.

What You'll Own

You'll become the strategic brain behind digital campaigns and not just the person clicking buttons. You'll:

• Build data-driven campaign strategies that align with client hiring goals.
• Analyze Performance marketing campaigns daily to identify opportunities before they become problems.
• Diagnose performance issues by evaluating campaign structure, bidding strategies, audience targeting, keyword quality, creative performance, conversion tracking, and attribution.
• Turn Lead-to-Hire data into actionable recommendations that improve Cost Per Lead and Cost Per Hire—not just impressions and clicks.
• Partner with our Google & Social execution specialists to implement optimization strategies that actually move the needle.
• Present strategic recommendations backed by data and confidently explain the "why."
• Continuously test, learn, and improve campaign performance across Search, Social, Display, and Programmatic.

2-5 years managing paid digital campaigns in an agency or performance marketing environment. Strong experience with Google Ads and Meta Ads Manager. Comfortable managing campaign budgets and optimizing toward CPL, CPA, ROAS, or other performance goals. Experience analyzing campaign performance—not just reporting it. Able to identify performance issues related to:

• Campaign structure
• Bidding strategies
• Audience targeting
• Keyword intent
• Creative fatigue
• Budget allocation
• Landing page experience
• Conversion tracking

Comfortable making strategic recommendations backed by data. Experience across Search, Display, Paid Social, and other paid media channels is a plus.

Preferred

Google Ads Certification, Meta Blueprint Certification

Perks/Benefits:

Competitive compensation. We believe in propelling people to the best version of themselves. We offer medical, dental, vision, FSA, 401k, life insurance products and more! 12 paid holidays + PTO. You’re off on your birthday! Or a day in the month of your birthday – whatever you choose. Fitness membership reimbursement! We believe physical and mental health is important. You’ll work in a highly collaborative and flexible environment. We offer both on-site and remote opportunities!

We are growing but highly value relationships. The following compensation information is a good faith estimate and is provided in accordance with applicable state laws. The base salary generally ranges between $70,000-80,000 annually. This range is an estimate based on an applicant’s skills, experience, and training. Randall Reilly participates in the E-Verify program. View the Participant & Right to Work Poster in English | Español https://www.e-verify.gov/employers/employer-resources?resource=30

Application & Interview Impersonation Warning – Purposely impersonating another individual when applying and / or participating in an interview in order to obtain employment with Randall Reilly for yourself or for the other individual is a crime. We have implemented measures to deter and to uncover such unlawful conduct. If Randall Reilly identifies such fraudulent conduct, it will result in, as applicable, the application being rejected, an offer (if made) being rescinded, or termination of employment as well as possible legal action against the impersonator(s).

Equal Opportunity Employer