Senior paid search strategist (contract)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role overview

We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.

What you'll do

• Manage Google Ads and Microsoft Ads (Bing) campaigns
• Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
• Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
• Manage budgets and pacing to hit targets.
• Maintain a hypothesis testing log of ongoing experiments and results
• Set up and maintain tracking in GA4 and Google Tag Manager.
• Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
• Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
• Weekly optimizations to ensure campaign performance improves MoM

7–10 years of PPC experience.
Experience managing budgets over $100k per month.
B2B lead generation experience.
Google Ads and Microsoft Ads (Bing).
GA4 and Google Tag Manager.
Track record of optimizing to MQLs, SQLs, and pipeline.
Track record of eliminating wasted spend and hitting targets.
Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
Extremely detail-oriented.
Incredibly proactive and take ownership of outcomes, not just inputs

Nice to have

B2B SaaS experience.
Salesforce (SFDC) experience