Senior paid media manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Upland Software is seeking a strategic and results-oriented Senior Paid Media Manager to lead paid acquisition and account-based advertising programs across our portfolio of B2B SaaS solutions. This role is responsible for driving pipeline growth through data-driven paid media strategies that support demand generation, ABM, customer acquisition, and revenue goals.

Reporting into the Marketing organization, this individual will partner closely with Demand Generation, Marketing Operations, Product Marketing, SDR leadership, Creative Services, Sales, and Business Unit marketing leaders to develop and execute multi-channel campaigns that engage target accounts and accelerate buying journeys.

Primary Responsibilities:

• Own paid media strategy across multiple Upland business units and product lines.
• Build integrated paid media plans aligned to demand generation, ABM, and pipeline objectives.
• Manage and develop a Digital Marketing Manager, provide strategic direction, coaching, prioritization across ad campaign initiatives.
• Partner with Marketing leadership to align channel investments with quarterly and annual growth goals.
• Recommend budget allocation across channels based on performance, target audience, and business priorities.
• Develop cross‑channel media strategies with measurable ROIs.
• Establish global media planning frameworks and best practices.
• Align media investment with business goals.
• Stay ahead of media trends with a test‑and‑learn agenda.

Requirements:

• 5-7 years in media strategy, digital marketing, or integrated marketing in B2B SaaS.
• Hands-on experience with:
• Google Ads
• Microsoft Ads
• DSP/Programmatic ads
• LinkedIn Campaign Manager
• 6sense or similar ABM platform
• Google Analytics 4
• Salesforce
• Marketing Automation platforms
• Power BI
• Proven experience managing direct reports.
• Experience leading global media planning across channels and funnel stages.
• Strong full‑funnel measurement knowledge (brand, demand, pipeline, revenue).
• Ability to set clear objectives and empower teams.
• Strong collaboration and influencing across matrixed orgs.
• Excellent analytical ability to translate data into strategic recommendations.
• Ability to analyze and communicate paid media performance effectively to marketing leadership and executive stakeholders.
• Familiarity with modern media platforms and measurement tools.

Desired Skills:

• Experience supporting multiple product lines or business units.
• Familiarity with enterprise buying cycles and complex B2B sales motions.
• Experience with intent data platforms and ABM technologies.
• Experience with ad campaign automations.
• Knowledge of content syndication, paid webinars, and partner marketing programs.
• Advanced Excel and reporting skills.

Upland Software (Nasdaq: UPLD) is the intelligence layer that unifies and contextualizes enterprise knowledge, content, and data, turning isolated information into actionable outcomes for every human and agent. More than 1,100 enterprise customers rely on Upland's deep domain expertise to unlock the full value of their AI and agent-driven operating models, driving measurable outcomes across customer experience, employee productivity, and regulatory compliance. For more information, visit www.uplandsoftware.com.