Senior manager, msp demand generation

About the role

Nerdio is seeking a Senior Manager, MSP Demand Generation to own the demand generation strategy, channel mix, and funnel performance for our Managed Service Provider (MSP) segment. You will build and lead a small, high-impact team, defining how Nerdio reaches, converts, and expands MSP accounts through the right balance of new business, deal acceleration, and expansion activity.

This role owns MSP demand gen strategy, channel and promotional approach, and funnel efficiency, while partnering closely with the Integrated Marketing team, who own the campaign calendar execution. Managing a team of three Nerdios, this role is ideal for someone who enjoys setting strategic direction for their function while staying close to execution alongside their team.

AI will be core to how you and your teamwork. You will be a hands-on user of Claude and other AI tools, using them to move faster in developing and executing demand generation plans, understanding performance, and optimizing performance.

What you'll do

Team Leadership & Development

• Lead, coach, and develop a team of three, setting clear goals and investing in their growth.
• Foster a culture of accountability, ownership, and collaboration within the MSP demand gen function.

Demand Generation Strategy & Channel Ownership

• Develop and implement comprehensive demand generation strategies for the MSP segment that align with company goals and pipeline targets.
• Identify target audiences and own the channel and promotional strategy needed to reach them effectively across the MSP buying journey.
• Own funnel efficiency, ensuring the right mix of new business, deal acceleration, and expansion activities to drive pipeline and revenue growth.
• Identify and apply AI and automation tools to scale demand gen execution and reporting, maximizing the impact of a lean team.
• Stay current on MSP and industry trends, adjusting strategy and channel mix accordingly.
• Partner closely with the Integrated Marketing team to translate demand gen strategy into executed campaigns — this role owns the strategy, channel mix, and funnel targets; Integrated Marketing owns the campaign calendar and cross-channel execution.

Events & Field Marketing

• Partner directly with the Events Marketing team member to plan and execute MSP-focused field events, trade shows, user groups, and partner events that support pipeline goals.
• Ensure event strategy is fully integrated with broader campaign themes and messaging.

Cross-Functional Alignment

• Partner closely with MSP Sales leadership, Distribution, Product Marketing, and Content to ensure campaigns align with MSP GTM strategy and deliver a seamless prospect and partner experience.
• Serve as a strategic partner to Sales, ensuring marketing efforts directly support MSP pipeline and revenue goals.
• Work closely with the Sales Development team to drive pipeline creation as well as translate insights from their customer interactions into our marketing efforts.

Budget & Performance Management

• Set, forecast, and monitor the MSP demand generation budget and return on investment, in partnership with the Sr. Director of Demand Generation.
• Define and own KPIs for MSP campaign and event performance, including pipeline contribution, ROI, and channel efficiency.
• Report results to leadership on a regular cadence, translating performance data into actionable recommendations.

Prospect & Partner Experience

• Ensure all MSP campaign touchpoints deliver a consistent, engaging experience from first touch through opportunity creation.
• Identify and close gaps in the MSP buyer and partner journey in collaboration with functional marketing leads.

Qualifications

• 10+ years of B2B marketing experience, including demand generation or campaign management experience within the MSP, channel, or partner ecosystem in a SaaS or technology environment (required).
• Prior experience managing direct reports, with a track record of coaching and developing team members.
• Proven track record building and executing multi-channel, full-funnel marketing campaigns.
• Experience planning and executing field/events marketing, including managing an events function or team member.
• Familiarity with marketing technology stacks (e.g., HubSpot, Salesforce, 6sense) and campaign performance analytics.
• Experience using AI or automation tools to improve marketing outcomes and efficiency (e.g., content generation, campaign optimization, reporting).
• Strong cross-functional collaborator, comfortable balancing strategic thinking with hands-on execution.
• Excellent written and verbal communication skills; comfortable presenting results and recommendations to leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits and Incentives

• Competitive Base + Annual Bonus
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off, including your birthday off!
• Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.