About Big Human

Big Human is a full-service digital product agency in New York City. Since 2010 we’ve built 262 websites, 80 applications and 50 brands, and our work has been recognized by TIME, the Webby Awards, the Shorty Awards and Digiday.

Our marketing team runs strategy, content, SEO/AEO and paid media for our clients and for Big Human itself.

The role

We’re hiring a senior writer to produce website and marketing content for our clients, with a focus on complex B2B and enterprise technology. This means product pages, solution pages, industry pages and educational content for companies whose buyers range from the people using the software every day to the executives signing off on it.

We use Claude for a lot of the heavy lifting in content production. You’ll use it to get to a strong first draft fast, then do the work that makes the content good: checking every claim, sharpening the language, protecting what the page needs to rank, and making sure the reader feels understood instead of talked at.

What you’ll do

• Write and edit high volumes of website content across reusable page templates, working in sprints with clear weekly deliverables
• Use Claude and our established content workflows to produce first drafts, then edit them into publishable copy
• Turn technical products into plain language that a buyer can understand, without losing accuracy
• Tailor messaging by audience: company size (enterprise, mid-market, small business) and buyer role (daily user, budget owner, executive)
• Fact-check product and capability claims against source material and subject-matter experts, and flag anything that can’t be verified
• Optimize content for search and AI answer engines using Clearscope, keyword targets and AEO structure (direct answers, FAQs, scannable formatting)
• Work with client product marketers and other subject-matter experts, merge their feedback into our structure, and make the case for what should stay and why
• Present editorial decisions, explaining what changed and why it’s better
• Partner with designers by delivering headlines and structure early so design and content move in parallel

What you bring

• 5+ years of B2B content writing, ideally for enterprise software, SaaS or another technical category
• Strong editing instincts. You can tell when a confident draft is wrong, vague or generic, and you know how to fix it
• Experience writing with AI tools like Claude or ChatGPT as part of your production process, and a clear point of view on where they help and where they don’t
• Working knowledge of SEO and AEO: keyword targeting, search intent and structuring content for both people and AI search
• Comfort learning a complex product or industry quickly, through documentation, demos and interviews
• The confidence to push back on a client rewrite, and the judgment to know when to give ground
• Plain, direct writing. No jargon, no filler, no agency-speak
• Experience managing multiple projects and hitting deadlines on a sprint schedule

Nice to have

• Background in supply chain, logistics, fintech, legal tech or another operationally complex industry
• Experience with Clearscope, Ahrefs, Semrush or similar tools
• Experience writing for global audiences or content that will be translated
• Experience with Asana, Figma and Google Workspace
• A journalism or technical writing background

What this role isn’t

This is a writing and editing role. You’ll use Claude every day, but you won’t be responsible for building or maintaining the AI tools and workflows behind it. That work is owned separately so you can focus on the content.