Sales account manager, independent pet & distribution

Key Responsibilities

• Own account relationships
• Serve as the primary point of contact for independent pet retailers and distributor partners.
• Build strong working relationships with store owners, buyers, and distributor category teams.
• Respond to requests promptly and keep account records, contacts, and pricing current.
• Monitor advertised pricing for compliance with our MAP policy and address/escalate violations.
• Manage orders end to end
• Receive, enter, and process purchase orders from independent retailers, distributors, and wholesale platforms such as Faire.
• Coordinate with logistics and fulfillment to confirm inventory, ship dates, and delivery.
• Communicate order status, backorders, and delays to accounts proactively.
• Partner with finance on accurate, timely invoicing and follow up on open and past due balances.
• Run promotions and billbacks
• Set up and manage promotional programs with distributors and independent accounts.
• Maintain the promotional calendar and communicate offers ahead of each promo window.
• Process, reconcile, and validate distributor billbacks, deductions, and chargebacks.
• Track promotional spend against budget with finance.
• Grow the channel
• Conduct outreach to prospective independent pet retailers and distributors.
• Follow up on inbound wholesale inquiries and convert them into active accounts.
• Support new account onboarding, including setup forms, pricing, and first orders.
• Educate stores and distributor reps through product training, demos, sampling, in-store merchandising, etc.
• Share sell sheets and marketing materials, and represent Fera at trade shows and industry events as needed.
• Track and report performance
• Track sales, orders, and promo performance by account and distributor.
• Prepare regular reports on channel performance, reorder trends, and pipeline.
• Use distributor velocity and depletion data to spot growth opportunities.
• Keep account files organized in the team's shared drive.

What Success Looks Like, Year 1

• Orders from independent retailers and distributors are processed accurately and on time, with clear communication to accounts
• Promotions run smoothly and billbacks are reconciled every month with no surprises for finance
• Existing accounts are retained and reordering consistently
• New independent retail and distributor accounts are added through outreach and inbound leads
• Account, pricing, and promo records are clean and current, and the team can rely on them
• Store owners and distributor partners see Fera as responsive and easy to work with

Ideal Candidate Profile

• Organized and detail oriented, comfortable owning many accounts and deadlines at once
• Relationship builder who enjoys working with customers by phone, email, and in person
• Proactive problem solver who follows through without needing reminders
• Comfortable with numbers, pricing, and spreadsheets
• Eager to learn and grow in a smaller, faster moving environment where processes are still being built

Background in CPG, pet, natural products, or wholesale sales strongly preferred

Minimum Requirements

• 1 to 3 years of experience in sales, account coordination, customer service, or order management
• Experience managing orders, invoices, or customer accounts with a high degree of accuracy
• Proficiency in Excel or Google Sheets, including basic formulas and pivot tables
• Clear, professional written and verbal communication
• Bachelor's degree in business, marketing, or a related field, or equivalent experience

Nice to Have

• Experience with HubSpot or another CRM
• Experience with order or inventory management systems (such as Cin7) and wholesale platforms like Faire
• Familiarity with distributors, billbacks, deductions, or trade promotions

Compensation

Salary: $73,000 - $78,000 per year base, plus commission and potential for bonus

Location: Glendale, CA (hybrid or remote)

Benefits: Fera Pets offers a competitive Total Rewards package including medical and dental insurance, paid time off, parental leave, hybrid flexibility, and a pet friendly office.

Details

This role is remote, based in our Glendale, CA office, with occasional travel for trade shows and key account visits.

About Fera Pets

Fera Pets is a fast-growing, women-founded pet wellness brand co-founded by veterinarian Dr. Michelle Dulake. We create high-quality, science-backed supplements made with clean, filler-free ingredients that combine the best of Eastern and Western medicine. Our mission is simple: help pets live longer, healthier lives through better ingredients, sustainability, and radical transparency. Every batch is third-party tested with results published online, and we are proudly made in the USA in FDA-registered, GMP-compliant facilities. Fera Pets is a premium pet supplement brand and a subsidiary of General Mills. We have grown from a single product to 40+ SKUs sold across DTC, Amazon, Walmart, Petco, Chewy, independent pet retailers, and distributors. At Fera, we value authenticity, collaboration, and a bias toward action. We are a small, fast-moving team where everyone contributes meaningfully, the environment is casual and fun, and the work is genuinely impactful. If you care about pets and want to help build the future of pet wellness, we would love to meet you.