Regional market manager

Work Location: Remote--must reside in Jefferson or Belmont counties in Ohio OR Ohio county in West Virginia.

Position Reports To: Director of Business Development

Classification: Exempt; Full-Time

Resume and Cover letter disclosing city and county of residence REQUIRED.

Council Overview:

With offices and camps in Charleston, Milton and Triadelphia, Girl Scouts of the Black Diamond Council serves approximately 5,000 girls and adults in 61 counties in four states - all in Appalachia. Girl Scouts is the world’s preeminent leadership development organization for girls, building girls of courage, confidence, and character, who make the world a better place.

Why you want to work here:

• At Girl Scouts of Black Diamond, we have a clear vision: to be a place where a diverse mix of talented people want to come, to stay and do their best work. We are dedicated to promoting diversity, multiculturalism and inclusion among our staff and membership.
• Flexible schedules available.
• Comprehensive benefits package including Medical, Dental, Eye and Life insurance; 401K; flexible spending account; optional supplemental insurance.
• Generous leave—3 weeks paid vacation to start, 12 sick days annually, 12 paid holidays annually PLUS the week between Christmas and New Year’s.
• We are a dynamic, diverse, fun team of professionals who love providing a meaningful and impactful experience to girls and volunteers in our jurisdiction.

Position Summary:

The Market Manager is a dynamic, community-focused professional responsible for leading business development, marketing, girl member and volunteer recruitment, and fund development strategies within an assigned geographic region. This role builds awareness of and engagement with the Girl Scout brand through a localized, relationship-driven approach. The Market Manager is accountable for developing and executing comprehensive recruitment plans, supporting regional marketing efforts, cultivating community partnerships, and strengthening volunteer leadership teams to grow and sustain Girl Scout membership.

Requirements

Key Responsibilities:

Membership Growth & Development

• Design and implement a comprehensive membership recruitment and retention strategy for the region.
• Partner with internal teams to analyze market trends and identify growth opportunities in underserved areas.
• Organize and attend community events, school visits, Girl Scout recruitment events and community fairs to engage prospective members and promote Girl Scouting.
• Support the onboarding, development, and retention of community-based volunteer leaders and membership teams.

Business Development & Community Engagement

• Serve as the face of the Girl Scouts within the region, cultivating meaningful relationships with schools, community leaders, faith-based organizations, businesses, and civic groups.
• Identify and secure opportunities to increase Girl Scout visibility through community events, local partnerships, and outreach campaigns.

Marketing & Communications

• Manage regional marketing efforts, including maintaining and growing regional Facebook and Instagram accounts with aligned messaging and brand standards.
• Collaborate with the council’s marketing team to deploy local campaigns and share regional success stories.
• Monitor and analyze regional social media engagement to guide strategy.

Fund Development & Relationship Building

• Develop local relationships to support council-wide fund development goals; identify sponsorship, in-kind donation, and partnership opportunities.
• Represent the council at community and donor events to strengthen Girl Scout visibility and fundraising potential.

Volunteer Recruitment & Support

• Recruit and support community-based volunteer teams that serve as local champions for Girl Scouting.
• Provide coaching, tools, and resources to help volunteers succeed in delivering Girl Scout experiences.

Leadership & Collaboration

• Supervise and mentor local recruitment specialists or seasonal staff, where applicable.
• Represent the region in council-wide strategy discussions, sharing insights and best practices.

Qualifications:

Required:

• Bachelor's degree or equivalent work experience in marketing, nonprofit management, business, or related field
• 3+ years of experience in community development, business development, or relationship-based sales
• Demonstrated success managing social media platforms professionally (Facebook, Instagram)
• Proven ability to work independently, manage multiple projects, and meet deadlines
• Strong interpersonal, presentation, and written communication skills
• Residence in and strong ties to the assigned market/region
• Culturally competent with experience working in diverse communities.
• Willingness to work a flexible schedule including some evenings and weekends
• Valid driver’s license and access to a vehicle for regional travel
• A designated, home-based private workspace free from distractions and suitable for conducting confidential and uninterrupted work.
• Reliable high-speed internet access, with a minimum of cable broadband connection (DSL, satellite, or mobile hotspots are not sufficient for job duties).

Preferred:

• Experience working with volunteers or in a membership-based organization
• Knowledge of the Girl Scout Leadership Experience or familiarity with youth development organizations

Each employee has the responsibility for actively supporting and promoting the Council’s commitment to diversity and for developing Council resources through increased membership, strengthening community connections, serving girls and fund development.