Performance creative strategist for dtc company (us-based, remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Responsibilities

• Build concept architecture: persona → angle → research → ad concepts
• Research pain points/desires using ad databases
• Produce ~50 concepts/month
• Create direct response ad batches optimized for click & conversion (Meta/Instagram)
• Attend weekly Monday 3PM CET team meeting
• Min. $50K in managed ad spend
• Min. ~6–12 months as a creative strategist
• Direct response / DTC paid media background (not just brand/aesthetic creative)
• Health & wellness / supplement brand experience is a plus
• Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
• Performance-driven, not aesthetics-focused
• Strong grasp of consumer psychology (pain points, desires, buying triggers)
• Team-oriented, relaxed but accountable culture fit