Pearl talent - vp, marketing

We're hiring a VP of Marketing for Pearl, which finds exceptional talent from around the world, trains them to be AI-native, and places them into operational roles at startups as managed contractors: from client facing roles to software engineers to executive assistants.

We're 3x founders who've bootstrapped our company to a couple million in ARR and are adding six to seven figures in net new annualized revenue each month. Our clients span venture-backed tech and healthcare, including fast-growing startups and US-based businesses that have raised over $3B in funding from Sequoia, a16z, Founders Fund, Y Combinator, and other top VC firms.

Today we're roughly 60 people managing a few hundred talents, growing fast and into new verticals. We started Pearl because we believe that even though opportunity isn't created equal in the world, ambitious talent is. Our goal is to scale Pearl to $100M in ARR bootstrapped by placing 2777 operators into top startups in the next 3 years.

Hear why we exist, what we believe in, and who we’re building for: Watch here

Location: US-based, remote-first

Purpose of Your Role

You'll build Pearl into a brand that founders & leaders want to work with, exceptional talent want to join, and people genuinely want to be part of.

We believe some of the world's most exceptional talent is overlooked simply because of where they were born. Your job is to change that perception through compelling stories that showcase the people behind Pearl and the impact they have on the companies they support.

Imagine telling the story of a startup founder who just launched a product generating millions in revenue, then revealing the exceptional operators in the Philippines who helped make it happen. Or following a talented professional whose career at Pearl has allowed them to buy their parents a home or put their siblings through school.

You'll also build the brands of Pearl's founder communities, including NY Deep Tech, Operating Room, and Health Command. Our events and communities are a primary way we build relationships and acquire clients. We want founders and operators to see what's happening and think, "I want to be part of that."

This is a hands-on creative leadership role. You'll personally develop concepts, interview founders and talent, build storyboards, and write scripts while assembling and leading a team of specialists who bring those ideas to life as the main owner of marketing across Pearl.

What You'll Own

1. Brand Strategy, Storytelling, and Creative Direction
   • Own Pearl's brand positioning, creative direction, and storytelling strategy, building a distinctive identity that resonates with founders, executives, and exceptional global talent.
   • Find and develop compelling stories about the people behind Pearl, showcasing their professional capabilities, personal journeys, and the impact of their work.
   • Personally develop creative concepts, conduct interviews, build storyboards, and write scripts that turn real experiences into engaging content.
   • Transform interviews with founders, clients, and talent into authentic first-person stories, videos, articles, and social content.
   • Work with Isaac and Monty to develop their personal brands on Linkedin and other platforms.
   • Develop a consistent storytelling approach across Pearl's website, LinkedIn, Instagram, and other relevant channels.
   • Create content that challenges misconceptions about global talent and demonstrates its impact on world-class companies.
   • Build a content strategy that encourages founders, clients, talent, and community members to share Pearl's stories with their own networks.
2. Events, Communities, and Audience Growth
   • Own the marketing strategy for Pearl's communities, including NY Deep Tech, Operating Room, and Health Command.
   • Build recognizable community brands that attract ambitious founders, executives, operators, and prospective clients.
   • Work with Pearl's founders to make our events and retreats experiences people want to attend, talk about, and share.
   • Turn in-person events into compelling videos, interviews, founder stories, and social content that extend far beyond the people in the room.
   • Work with videographers, editors, and content specialists to capture and distribute engaging event content.
   • Develop strategies that encourage attendees, speakers, sponsors, and community members to amplify Pearl's content through their own networks.
   • Connect community growth and event participation to qualified relationships, referrals, sponsorships, and new client opportunities.
3. Marketing Leadership and Creative Execution
   • Build and lead the marketing team and external network required to execute Pearl's brand, content, and community strategy.
   • Identify, recruit, and manage exceptional specialists across video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO.
   • Bring an existing network of talented freelancers, creators, and agencies that you can tap into to execute quickly and produce high-quality work.
   • Personally own creative direction, storytelling, storyboarding, and scriptwriting while delegating production and specialist execution.
   • Establish clear creative briefs, production workflows, quality standards, and accountability across internal and external contributors.
   • Develop a repeatable content production and distribution process that doesn't rely on the founders to drive every initiative.
   • Manage marketing resources and external partners to ensure spending supports Pearl's brand-building and commercial objectives.
4. Marketing Performance and Revenue Impact
   • Establish clear marketing KPIs across three areas: reach and virality, engagement and brand loyalty, and prospecting and conversion.
   • Track content reach alongside engagement rates to understand which stories resonate and generate meaningful organic distribution.
   • Measure community growth, participation, retention, and the quality of founders, executives, and prospective clients joining our communities.
   • Develop strategies to amplify successful content through Pearl's founders, employees, clients, talent, and community members.
   • Partner with Sales to connect marketing activity, community engagement, and event participation to qualified prospects and new client acquisition.
   • Oversee paid advertising, SEO, GEO, and other distribution channels, working with specialists to support Pearl's broader brand and growth strategy.
   • Continuously test creative approaches, content formats, and distribution strategies, using performance data to improve results.

What Success Looks Like

Within your first year, Pearl has a recognizable brand that founders, operators, and exceptional global talent want to be associated with. You've built a repeatable storytelling engine that consistently produces compelling content about our talent, clients, founders, and communities. Our stories are reaching new audiences, generating meaningful engagement, and changing how people perceive global talent.

Our events and communities have become an extension of our marketing strategy, creating content people want to share and attracting the founders, executives, and operators we want to build relationships with. You've assembled a high-performing network of creative and marketing specialists who can consistently turn your ideas into exceptional work without the founders managing the details. Most importantly, marketing is contributing to Pearl's growth. We can see how our brand, content, events, and communities are generating qualified relationships, creating new business opportunities, and helping us attract exceptional talent.

What We're Looking For

You're an exceptional storyteller and brand builder. You know how to find the human story behind a company or person and turn it into something people want to watch, read, and share. You can show us brands you've helped build and content you've created that generated meaningful engagement.

You've built brands people want to be part of. You understand what makes a brand distinctive, memorable, and culturally relevant. You know how to attract the right audience and build genuine loyalty rather than simply accumulating followers.

You're a hands-on creative leader. You can take a high-level idea from a founder and turn it into a compelling concept, storyboard, and script. You enjoy interviewing people, uncovering stories, and working with production teams to bring your vision to life.

You understand how content spreads. You've developed strategies that generate meaningful organic reach and engagement. You know how to amplify content through founders, creators, employees, customers, and communities.

You understand community-driven growth. You recognize that events and communities create relationships, build trust, and generate commercial opportunities. You can turn an offline experience into an online conversation that continues long after the event ends.

You understand the relationship between brand and revenue. You can explain how storytelling, community engagement, and audience growth contribute to qualified prospects and client acquisition. You understand the differences between B2B and B2C marketing.

You know how to build and manage an exceptional creative team. You have an established network of freelancers, creators, and agencies. You can evaluate excellent work across copywriting, video production, design, paid advertising, and search without personally being an expert in every discipline.

You're comfortable working directly with founders. You can take an ambitious vision, challenge assumptions, develop a creative strategy, and execute without waiting for detailed instructions.

You believe in Pearl's mission. You're excited about changing how the world views exceptional professionals in the Philippines, Latin America, and other global markets while helping ambitious companies grow.

You bring relevant brand-building experience. You may have led marketing at a high-growth startup, built a recognizable consumer or B2B brand, or scaled a community-driven business. Experience with marketplaces, recruiting, staffing, or HR technology is a plus, but not required.

You have high standards and low ego. You care deeply about quality but aren't afraid to jump into the details. You know when to do the work yourself and when to bring in someone who can do it better.

Build and Grow Quickly - We're scaling fast, and we trust that you'll know best on the ground what needs to be done. You'll have the opportunity to step into leadership early and own decisions that shape how our company grows.

Fully Remote. Forever. - We've built Pearl with a multicultural DNA and teammates across 23 countries. We trust that the best work isn't done behind a cubicle.

Unlimited PTO - We trust that you'll get your work done, and we want to create space for you to take time away with the people you care about.

Global Retreats - We create space for our teammates to get to know each other as people, rather than just to-do lists. We've shared meals, laughs, and sunrises across the world in places like Cancun, El Nido, Boracay, and Siargao.

Ambitious and Kind Team - We build with the most competent people we know, and we maintain a low-ego, no-assholes policy. We're looking for people who are sharp, kind, and open to being vulnerable when it matters.