Paid media specialist - ecommerce

Our partners in the US, an ecommerce advertising agency, are looking for a full-time Paid Media Specialist to join their remote team. The role is heavily weighted toward Meta Ads, with Google Ads and TikTok also forming part of the account mix.

Key attributes

Excellent written and spoken English is a must-have skill for this position. The paid media specialist will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.

How you’ll contribute

• Take ownership of a portfolio of ecommerce advertising accounts across Meta Ads, Google Ads, and TikTok Ads (with Meta as the largest share).
• Audit existing client accounts to analyze historical performance, tracking, audiences, and creative effectiveness.
• Develop customized paid media strategies based on client products, target audiences, budgets, and commercial goals.
• Build, launch, manage, and continuously optimize ad campaigns while maintaining strict budget pacing.
• Monitor account health proactively, responding to material shifts in spend, CPA, ROAS, and conversion metrics.
• Execute structured testing frameworks across audiences, offers, campaign structures, and landing pages.
• Analyze performance across the full ecommerce funnel and understand consumer buying behavior.
• Review creative performance to identify winning angles, recognize fatigue, and brief the in-house creative team on new test concepts.
• Independently manage and troubleshoot technical tracking, including Meta Pixel, CAPI, Google Ads conversion tracking, and GA4.
• Diagnose tracking discrepancies promptly to ensure campaign decisions rely on accurate, reliable data.

Job Timings: 9:00 AM to 5:00 PM (US Time)

Base Salary: 250,000 - 350,000

Benefits: Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund

Salary: 250000 - 350000 PKR Per month