Marketing & growth vp

This is a remote position.

About Sell2Rent

Sell2Rent is a fast-growing startup, U.S. based proptech in the residential real estate industry. With transactions across 30+ states, we are scaling aggressively and looking for a Marketing VP – Seller & Investor Acquisition to build and scale our marketing engines on both sides of the business.

This is a high-impact role with direct responsibility for generating qualified seller and investor opportunities and contributing to revenue growth.

Your Mission

• Own the strategy and execution of a multi-channel marketing engine that:
• Generates qualified homeowner/seller leads at scale.
• Builds and expands our real estate investor pipeline.
• Improves seller and investor journeys and conversion.
• Strengthens Sell2Rent's brand and presence within the real estate investment community.
• Uses data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions.
• Accelerates top-line revenue growth through continuous performance optimization.

Key Responsibilities

• Team Leadership & Performance: Direct, mentor, and rally the marketing team to execute high-impact strategies, fostering an agile, results-driven culture aligned with company OKRs. Establish processes and documentation for the area.
• Dual-Audience Acquisition Strategy: Oversee multi-channel demand generation to scale qualified leads across both homeowner/seller and real estate investor pipelines.
• Brand & Content Ecosystem: Lead SEO and AEO strategies to establish market authority and fuel organic growth.
• Conversion & Funnel Optimization: Streamline the end-to-end investor and seller journeys to accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas.
• Marketing Tech, Data & Operations: Supervise CRM architecture (HubSpot, Go High Level, CRMs), marketing automation, data analytics, and performance reporting to optimize acquisition efficiency. Report on metrics and analytics to the executive team to provide a clear idea of the status of the area.
• Strategic Partnerships & Expansion: Drive cross-functional alignment, build high-value industry partnerships, and continuously test new growth channels and market opportunities.

Requirements

• 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field.
• Proven experience of leading a high performing Marketing team.
• Proven experience building and managing multi-channel marketing campaigns.
• Experience in marketing strategies for Lead generation.
• Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.
• Knowledge of working with CRMs such as Hubspot or Go High Level.
• Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys.
• Ability to work independently, prioritize effectively, and execute in a fast-paced environment.
• Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage.
• MBA or degree in Marketing, Business, or a related field is preferred.

Skills & Personal Attributes

• Data-driven and results-oriented.
• Creative and strategic thinker.
• Strong understanding of customer and investor behavior.
• Excellent communication and relationship-building skills.
• Highly organized and self-driven.
• Entrepreneurial and comfortable with ambiguity.
• Strong execution skills and attention to detail.
• Client/investor-focused mindset.
• Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.

Benefits

• 100% remote work
• Opportunity to work with a fast-growing U.S. proptech company.
• Professional growth opportunities in a high-impact role.
• Work with a diverse, geographically distributed team.
• Direct impact on company growth and revenue.

Join Sell2Rent

If you are a data-driven marketer who can build acquisition strategies, generate qualified leads, improve customer and investor journeys, and thrive in a fast-growing startup environment, we would love to hear from you. Join Sell2Rent and help shape the future of sale-leaseback real estate.