Marketing automation & campaign operations manager

At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.

OneSpan is seeking a Marketing Automation & Campaign Operations Manager to build and operate the automation and campaign infrastructure that allows OneSpan Marketing to execute sophisticated, measurable, and increasingly personalized programs globally with greater speed, quality, and scale. You will own global campaign delivery and the health and evolution of our Marketo Engage instance across our Digital Agreements and Security businesses, manage campaigns from intake through launch, own platform quality and governance, and build the repeatable processes and automations that make this possible.

This is a hands-on role with growing strategic scope. You will partner with Demand Generation, Field Marketing, Product Marketing, Creative Services, Sales Enablement, Analytics, GTM Systems, Web Operations, and IT. You will contribute to quarterly planning, assess capacity and readiness, and bring data-backed recommendations on priorities and investments. The Director of Marketing Operations sets the overall roadmap and prioritization framework; you help shape both and own delivery against them.

This role is a strong fit for an experienced Marketo practitioner who has led campaign operations and is ready to own a global platform, expand their cross-functional influence, and drive AI and automation work.

Key Responsibilities:

• Planning and prioritization
• Marketo administration and platform quality
• Campaign planning and delivery
• Preference center, consent, and database management
• Workflow automation and AI enablement
• Campaign governance and measurement
• Cross-functional delivery and enablement

Qualifications:

Required

• 6+ years of B2B marketing operations or campaign operations experience, including hands-on ownership of campaign builds, launches, and operational improvements.
• 3+ years of hands-on Marketo Engage experience, including instance administration, program builds, engagement programs, tokens, dynamic content, smart campaign logic, and platform troubleshooting.
• Working knowledge of Salesforce campaigns, campaign hierarchies, membership, and reporting, and of Marketo to Salesforce synchronization, including field mapping, sync errors, and lead and contact behavior.
• Experience managing marketing databases, audience segmentation, and preference center, consent, and suppression workflows; strong skills in UTM tracking, data validation, and email QA.
• Working knowledge of email deliverability and global privacy and consent requirements as they apply to marketing automation.
• Demonstrated experience improving marketing workflows through automation, with the ability to translate business needs into clear requirements and validate results.
• Strong project management, documentation, and communication skills, with the ability to prioritize competing requests, influence without direct authority, and present data-backed recommendations to marketing leadership.

Preferred

• Adobe Certified Expert, Adobe Marketo Engage Business Practitioner certification, or willingness to obtain it within the first six months.
• Experience supporting or leading a Marketo instance audit, cleanup, re-architecture, or migration.
• Familiarity with Velocity scripting, the Marketo REST API, webhooks, middleware or iPaaS tools, and basic proficiency in a scripting language such as JavaScript or Python.
• Experience with Microsoft Power Automate, Forms, SharePoint, Copilot Studio, AI agents, or MCP integrations.
• Experience with Litmus, Validity BriteVerify, Marketo Measure or other attribution tools, and global campaigns spanning multiple business units.

What success looks like

Success is measured by reliable campaign delivery, platform quality, and measurable improvements in how Marketing works:

• Speed to market: Shorter intake-to-launch cycle times and on-time launches through reusable templates, streamlined workflows, and automation.
• Campaign quality: Fewer QA defects and less rework, with consistent adherence to campaign, tracking, and naming standards.
• Data and attribution: Accurate campaign data, member statuses, and tracking that support reliable funnel and attribution reporting.
• Platform health: Improved database completeness, email validity, deliverability, and campaign processing efficiency.
• Efficiency and adoption: Measurable hours saved from automation and AI, and broader use of intake workflows, program templates, and documented processes.
• Planning contribution: Clear, data-backed recommendations brought into each quarterly planning cycle.

Expected outcomes for the first 12 months include completed priority Marketo audit remediation with a recommended optimization roadmap, a standardized global program template library, current instance documentation, baseline reporting for intake-to-launch cycle time and hours saved, and a portfolio of automation improvements in production with documented reductions in campaign build time, manual effort, or errors, including at least one meaningful AI-enabled workflow deployed through the approved Marketing AI architecture.