Influencer marketing manager at health & wellness supplements brand (remote)

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About Our Clients

Our client is a growing U.S.-based health and wellness supplements brand focused on building its presence through creator-led marketing and user-generated content (UGC). They are looking for an Influencer Marketing Manager to build and manage a network of creators, develop creator partnerships, and grow affiliate-driven content and sales. This role is focused on managing creators and creator relationships rather than personally creating content.

Key responsibilities

• Source and identify relevant creators and UGC creators within the health, wellness, fitness, supplements, and lifestyle space.
• Conduct creator outreach across email, Instagram, TikTok, and other relevant channels to build a strong creator pipeline.
• Manage creator relationships from initial outreach through onboarding, briefing, content delivery, and ongoing collaboration.
• Develop and manage creator gifting and UGC campaigns, ensuring creators receive clear briefs and deliver content aligned with brand objectives.
• Build and maintain an affiliate creator network, identifying opportunities to turn high-performing creators into long-term brand partners.
• Track creator outreach, responses, content submissions, affiliate activity, and campaign performance.
• Monitor creator and campaign performance to identify high-performing partners and opportunities for further collaboration.
• Collaborate with the marketing team to continuously improve creator selection, outreach strategies, campaign briefs, and partnership processes.

5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field. Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale. Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking. Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred. Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social. Experience building or managing an affiliate creator network is a strong plus. Strong communication, relationship management, negotiation, and organizational skills. Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously. Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems. Competitive USD salary based on experience. Fully remote position. Opportunity to work directly with a growing U.S.-based health and wellness brand.