Home care online/digital marketing specialist

Onlie/Digital Marketing Specialist

Company: Blize Home Care. Location: Hercules/Hybrid (as applicable). Employment Type: Full-time/Part-term Contract position. Blize Home Care is a U.S.-based home care company dedicated to providing families and clients with reliable, high-quality caregiving services. We support individuals in the comfort of their homes, assisted living facilities, nursing homes, hospitals, and independent living communities throughout the San Francisco Bay Area. Our caregivers are trained and certified, with ongoing monthly education led by a Registered Nurse. Our training focuses on elderly care, young adult care, dementia support, and the delivery of compassionate, dependable care. At Blize Home Care, we are committed to helping clients maintain their comfort, dignity, safety, and quality of life.

Role Overview: Blize Home Care is seeking a results-driven Digital Marketing Specialist with a strong background in Search Engine Optimization (SEO) to lead and execute our digital growth strategy. The ideal candidate understands how SEO, content marketing, website optimization, and paid digital advertising work together to increase online visibility, attract qualified leads, and drive business growth. This role is an excellent opportunity for a marketing professional who enjoys combining analytical thinking, creative content development, and data-driven decision-making. Experience in healthcare, home care, or other regulated industries is an advantage.

Key Responsibilities:

• SEO Strategy and Optimization: Develop and implement SEO strategies to improve organic traffic, search engine rankings, and website conversions. Conduct keyword research to identify relevant search terms and growth opportunities. Perform technical SEO audits and implement improvements related to website structure, indexing, crawlability, page speed, and mobile usability. Optimize website pages, metadata, internal links, and content for search engines and users. Develop ethical link-building strategies to strengthen website authority.
• Content Marketing: Plan, write, edit, and optimize blog posts, service pages, landing pages, and other website content. Develop content strategies aligned with customer needs, search intent, and business objectives. Apply local SEO strategies to improve visibility for home care services throughout the Bay Area. Ensure healthcare-related content is accurate, trustworthy, accessible, and appropriately reviewed.
• Digital Advertising and Conversion Optimization: Support and optimize paid campaigns, including Google Ads and social media advertising. Improve landing pages, calls to action, and website user experiences to increase inquiries and conversions. Collaborate with internal stakeholders to align marketing campaigns with business goals.
• Analytics and Performance Reporting: Monitor website performance using Google Analytics 4, Google Search Console, and other SEO tools. Track key performance indicators, including organic traffic, keyword rankings, lead generation, and conversion rates. Prepare regular performance reports and recommend data-driven improvements. Monitor search engine algorithm updates, industry trends, and emerging digital marketing practices.
• Collaboration and Compliance: Work with management, design, and relevant healthcare professionals to maintain consistent brand messaging. Follow applicable healthcare advertising requirements and privacy guidelines. Continuously identify opportunities to improve online visibility, brand awareness, and lead quality.

Requirements: At least 2 years of experience in digital marketing, with a strong focus on SEO. Demonstrated success improving organic traffic, search visibility, and website performance. Hands-on experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms. Strong understanding of technical SEO, on-page optimization, content strategy, and link building. Experience managing websites through WordPress or another content management system. Familiarity with Google Analytics 4 and Google Search Console. Understanding of keyword research, local SEO, and conversion rate optimization. Excellent written communication, analytical, and problem-solving skills. Ability to work independently, manage priorities, and measure results against business goals. Experience in healthcare, home care, senior care, medtech, or another regulated industry is a plus.

What We Offer: Opportunity to work with a growing healthcare technology company. Competitive salary and performance-based incentives. Flexible work environment. Direct impact on brand growth and market visibility.

How to Apply: Send your CV and portfolio (or examples of SEO results/projects) to hr@blizecare.com Interested candidates are invited to submit their resume/CV and a portfolio or examples of SEO projects and results to: Email: hr@blizecare.com Please include a summary of your SEO experience, the tools you have used, and examples of measurable results you have achieved. We look forward to hearing from qualified candidates who are passionate about digital marketing and helping families connect with quality home care services.