Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The opportunity

Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area.

• Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms.
• Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated.
• Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reports.
• Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders.
• Set growth targets and own the funnel from lead to funded account to active margin trader.
• Run fast experiments across channels, programs, and incentives, and scale what works.
• Bring trader insights back to Product to shape the margin roadmap.

What you bring

• 4+ years in growth, product marketing, or VIP/high-value customer acquisition.
• Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling.
• Experience winning customers away from competitors and converting them into long-term, high-value users.
• Ability to lead cross-functional teams without formal authority and drive measurable outcomes.
• Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions.
• Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend.
• High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions.
• Clear communicator who builds alignment across marketing, VIP, product, and leadership.

Nice to haves

• Existing network among HNW traders, market makers, or VIP communities.
• Experience building VIP or whale acquisition programs from scratch.
• Background in regulated financial products or iGaming with strict compliance requirements.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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