Gtm strategist

About this Role

As a GTM Strategist, you own the pre-sale story for Category Partnerships and turn Fandom’s capabilities into clear, compelling category-specific decks that help sellers open doors and create opportunities. Fandom’s Category Partnerships business supports advertisers across CPG, QSR, Financial Services, Retail, Technology, Telecommunications and Automotive.

You’ll translate Fandom’s audience, insights, products and capabilities into clear, compelling category narratives and polished sales decks that show brands why Fandom matters to their business.

This role supports sales and sits at the intersection of strategy, storytelling and sales enablement—identifying the strongest story for each category and giving our Revenue teams the materials they need to proactively create opportunities.

You Will...

• Own Category Partnership Storytelling
• Develop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology.
• Translate Fandom’s fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives.
• Customize core Category Partnership narratives for priority accounts and opportunities.
• Ensure every deck has a clear strategic story, strong narrative flow and polished presentation.
• Keep Category Partnership materials current as Fandom’s insights, products and marketplace positioning evolve.

Develop Proactive Category Narratives

• Understand the key business challenges, consumer behaviors and marketing priorities within each category.
• Identify the fan behaviors, cultural moments and audience opportunities most relevant to each vertical (i.e. fan holidays, seasonal moments, major releases)
• Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives.
• Connect Fandom’s capabilities into cohesive recommendations rather than presenting individual products in isolation.
• Identify opportunities to create repeatable category narratives and sales materials that can scale across multiple accounts.

Partner With Revenue

• Work closely with Category Partnership sellers to understand account priorities and translate them into compelling pre-sale stories.
• Support priority client meetings, proactive outreach and category-specific pitches with strategic narratives and presentation materials.
• Incorporate seller and client feedback to continuously strengthen Category Partnership positioning and collateral.
• Partner across Insights, Product Marketing, Creative and other teams to bring the strongest Fandom story into each category narrative.

What Success Looks Like

Revenue teams have clear, differentiated and compelling stories for every priority category. Sellers can confidently explain why Fandom matters to a CPG, QSR, Financial Services, Retail, Tech, Telco or Automotive marketer—and translate that story into a reason for a client conversation. Ultimately, this role helps shift Category Partnerships from responding to briefs to proactively creating opportunities, using strong strategy and storytelling to drive client interest, pipeline and revenue.

You Have...

• Experience servicing media sales teams at a publisher
• 5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement
• Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto.
• Experience building scalable commercial solutions and translating custom concepts into repeatable offerings.
• Excellent communication, storytelling, and enablement skills.
• Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams.
• Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context.

Bonus Points…

• You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling
• You leverage AI technologies but you don't rely on them for deck design or copy

Benefits & Perks

• Salary Range = $83k - $152k - (Actual salary available will vary based on location and market factors.)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.