Growth marketing manager

About the role

This role contributes directly to Vasion’s next chapter of growth. The Growth Marketing Manager will execute Vasion’s full-funnel demand generation and account-based marketing (ABM) campaigns across the Americas region, from campaign build through reporting, turning engagement into the pipeline that fuels the company’s growth. This is a hands-on marketing role for someone who enjoys building compelling, multi-channel campaigns, managing the details with precision, and using data to sharpen what’s working. The role partners with Paid Media, Content, Design, Product Marketing, and Web to build the campaign assets that convert prospects into pipeline.

As a Growth Marketing Manager, you'll play a critical role on our marketing team and will be responsible for planning & executing full-funnel prospect-focused campaigns and account-based marketing (ABM) initiatives in the AMER region. You will execute using multiple marketing channels and work closely with our internal Sales and cross-functional marketing teams to ensure campaign alignment to drive measurable business results.

What you'll do

Campaign Activation & ABM Execution

• Plan, build, and manage full-funnel campaigns across email, advertising, retargeting, third-party programs, events, webinars, and social media to meet monthly, quarterly, and annual revenue and upsell targets.
• Execute ABM initiatives and full-funnel prospect campaigns across the AMER region.
• Orchestrate campaign execution end-to-end, from kickoff through launch and reporting, anticipating needs, resolving blockers, and keeping details from falling through the cracks.

Data & Performance

• Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve effectiveness and ROI.
• Analyze campaign performance data to surface insights and build clear, data-driven reports and recommendations for stakeholders.

Cross-Functional & Sales Collaboration

• Collaborate with Sales and BDR teams to align campaign execution, optimize lead handoff, and accelerate pipeline.
• Partner with Product Marketing, Content, Design, and Web to create landing pages, emails, ads, and other materials that resonate with target audiences and drive conversion.
• Provide regular, clear campaign updates and performance reporting to stakeholders.

Qualifications

Campaign Activation & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, including 2+ years in demand generation, integrated, or ABM campaigns.
• Experience in SaaS, B2B, technology, or a similar industry.
• Working knowledge of demand generation, ABM, and modern digital marketing practices, including lead nurturing, lead scoring, and marketing operations.

Communication & Data Fluency

• Excellent written and verbal communication skills.
• Highly organized, with strong project management and prioritization skills; able to manage multiple campaigns simultaneously without dropping details.
• Comfortable working both independently and as part of a cross-functional team.
• Skilled in analyzing performance data and using marketing analytics tools.

Benefits

• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Our Core Values

• Disruptive Visionaries: Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers.
• Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication.
• Candor Seekers: Candid conversations are critical to achieving objectives, and we nurture a culture of caring personally and challenging directly.
• Action Owners: Every employee takes ownership of any failures and develops a plan to win, no matter their tenure or circumstance.

More about Vasion

Visit https://www.vasion.com to learn more about Vasion.

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.