Global Content Marketing Manager

This position is a temporary leave replacement, with an estimated assignment timeline of approximately one year.

Position Overview:

The Global Content Marketing Manager develops and delivers high-quality, globally scalable content that supports product launches, strategic programs, and key customer segments. Partnering closely with Product Marketing and Segment Leads, this role translates product positioning, customer insights, and business strategies into clear, differentiated messaging and compelling content tailored to diverse audiences and markets.

Blending research, messaging development, and hands-on content creation, the Content Marketing Manager helps ensure a consistent and impactful approach across the global marketing organization. The role maintains Laerdal’s brand and editorial standards while optimizing content for search, AI discoverability, and omnichannel activation. Success in this position requires strong writing and editorial expertise, strategic thinking, and the ability to transform complex ideas into credible, engaging content that supports business and customer needs.

Responsibilities:

• Positioning & Messaging
  • Develop positioning, value propositions, and messaging in partnership with Product Marketing.
  • Adapt messaging across customer segments, personas, and regional markets.
  • Leverage customer, competitor, and market insights to strengthen content strategy.
• Content Development
  • Create compelling long- and short-form content, including articles, customer stories, briefs, and campaign assets.
  • Partner with subject matter experts and customers to develop accurate, relevant content.
  • Leverage AI tools to support research, content development, and optimization.
• Editorial & Brand Management
  • Ensure content aligns with Laerdal’s brand, tone, messaging, and editorial standards.
  • Edit, proofread, and fact-check content for quality, accuracy, and consistency.
  • Support content governance and editorial guidelines.
• SEO & Content Optimization
  • Apply SEO best practices to improve content visibility and discoverability.
  • Structure and optimize content for both traditional search and AI-driven discovery.
  • Refine human- and AI-generated content to maintain quality and brand integrity.
• Content Activation
  • Repurpose content across web, email, social, sales enablement, advertising, and other channels.
  • Ensure content is ready for global localization and segment-specific activation.
• Collaboration & Performance
  • Partner with Product Marketing, Sales, Creative, Paid Media, Web, and regional teams to support coordinated execution.
  • Monitor content performance and recommend improvements based on engagement, search, and segment insights.
  • Support editorial planning, prioritization, and the centralized content pipeline.

Requirements:

• Ideal candidate must reside on the East Coast
• Candidate must be willing to work a full-time schedule (M-F, 35-hours a week)
• Candidate must be committed to work the entire duration of the temporary assignment (approximately 1-year)
• Bachelor's degree in English, Marketing, Communications, or Journalism required, or equal subsequent experience
• 4-8 years of experience in content marketing, journalism, editorial, or digital marketing roles
• Deep hands-on background in creating, editing, and producing content, from web copy to multimedia formats
• Background working with cross-functional global teams such as product marketing, business analytics, creative services, digital marketing, and sales
• Experience marketing into healthcare, nursing/professional education or pre-hospital market segments or clinical experience in the healthcare market is desirable
• Strong understanding of sales cycles, buyer journeys, and B2B marketing
• Ability to collaborate effectively with global teams, with flexibility to work outside standard business hours as needed to support international colleagues and initiatives.
• Using analytical tools to analyze performance metrics and adjust strategies for improvement (SEMrush, Google Analytics, Ahrefs, etc.)

Salary Range:

$85,000 - $90,000

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.