Field marketing manager, clinical solutions - us region

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Field Marketing Manager, Clinical Solutions - US Region is responsible for generating and accelerating demand across priority clinical accounts and customer segments throughout the US. The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities.

Reporting to the Senior Field Marketing Leader, this role partners closely with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams. The Field Marketing Manager converts go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation that create opportunities, advance pipeline, and support adoption. The role also provides frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution.

Key Responsibilities

• National Account & Customer-Segment Activation Planning
• Demand Generation, Adoption & Pipeline Acceleration
• Events, Launches & Account-Based Marketing
• Sales Enablement & Customer Engagement
• Market Intelligence & Cross-Functional Execution

Qualifications

Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline. 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets. Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth. Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers. Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions. Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization. Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications. Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred. Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration.

Core Competencies

• National account and customer-segment activation planning
• Demand generation, adoption, and pipeline acceleration
• Clinical events, launches, and account-based marketing execution
• Sales partnership and field enablement
• Clinical customer engagement and KOL activation
• CRM, campaign, and performance analytics
• Competitive, workflow, and reimbursement insight capture
• Cross-functional execution and influence without authority

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.