Ecommerce manager - kangol

Below is our Bollman Hat Company PCN Tour - How Hats Are Made Bollman Hat Company, with corporate headquarters located in Adamstown, PA, is the nation’s oldest hat maker and a global leader in designing, manufacturing, wholesaling and retailing fashion headwear and accessories. Bollman’s leading brands include Helen Kaminski, Bailey, and Kangol. Bollman also owns HATS.com

Role overview

The eCommerce Manager is responsible for the day-to-day operation and growth of the Kangol website. This person keeps the site accurate, easy to shop, and ready for launches and promotions; uses performance data and customer feedback to set priorities; and works across teams to deliver improvements.

Key responsibilities

• Website operations and merchandising
  • Own the Kangol website calendar and coordinate product launches, collection updates, campaigns, promotions, and content changes.
  • Keep product listings, imagery, descriptions, navigation, collections, landing pages, and editorial content accurate and current.
  • Coordinate with the appropriate teams on product availability, pricing, and promotional accuracy.
  • Merchandise the site to improve product discovery and sales, including special shops and categories when needed.
  • Confirm updates publish accurately and on time.
  • Review important shopping journeys, including mobile pages, site search, product pages, promotions, cart, and checkout, before major launches.
  • Maintain a prioritized list of website issues and improvements.
  • Coordinate fixes with technical specialists, developers, and platform partners, then verify the customer-facing result.
• Performance and improvement
  • Track website revenue, conversion rate, average order value, traffic, and other agreed measures.
  • Provide regular reporting that explains results, risks, and recommended actions.
  • Use site data, customer behavior, and feedback to identify opportunities to improve the shopping experience, merchandising, and conversion.
  • Work with Marketing on search visibility, campaign landing pages, and the on-site performance of traffic-driving activity.
  • Coordinate with analytics and technical partners to resolve material reporting issues.
• Team and partner coordination
  • Work with Marketing, Creative, Merchandising, and Customer Service to align website activity with brand priorities and customer needs.
  • Turn recurring customer questions into clearer site or product information.
  • Coordinate approved website projects with internal teams and external partners, tracking timelines, reviewing completed work, and escalating delays or quality issues.
  • Communicate relevant seasonal and promotional updates to international partners when required.
  • Seek approval from the appropriate business owner for pricing, promotional terms, budgets, and major commercial or site changes.

Qualifications

• At least five years of eCommerce experience, including direct responsibility for operating and improving a retail website.
• Must have experience with Shopify Plus.
• Strong understanding of online merchandising, product launches, website operations, and the full customer shopping journey.
• Understanding of retail and omnichannel customer experiences, including how the website connects with other sales channels and customer touchpoints.
• Ability to interpret performance data, identify priorities, and turn insights into practical improvements.
• Strong project management, communication, and attention to detail; able to coordinate internal teams and external partners while working independently.
• Experience in the fashion or streetwear industry is a plus.
• Working knowledge of SEO, paid search, and social commerce is a plus.
• Demonstrates strong ethics and values aligned with the company’s goals and culture.

Physical requirements

• Ability to sit for extended periods and to lift 25 pounds regularly and up to 50 pounds occasionally.

In addition to the above traits, candidates must have the following:

• US Work Authorization
• Ability to navigate stairs/stairwells to get to job location(s)
• Access to reliable transportation
• Ability to work with or near wool material and products
• Ability to work in environments that can become extremely hot/humid
• A passion to do things right is a MUST!