Digital Marketing Associate — International (Drummer)

Summary of Basic Function

The Digital Marketing Associate (Drummer) acts as an international, remote brand ambassador for Pearl 27's clients — creating original social media content, responding to audience engagement, and maintaining an authentic, on-brand presence across major platforms. Drummers work under the guidance of a Drum Lead, following client-specific direction while exercising independent judgment on tone, escalation, and platform-appropriate engagement. The role requires strong written English, platform fluency, reliability in a remote work environment, and a firm commitment to producing original, non-AI-generated content.

Primary Responsibilities

• Learn each client's brand voice, goals, and instructions, and represent that brand consistently across assigned platforms.
• Create and publish original, human-written social media posts, and respond to comments and customer messages on platforms such as LinkedIn, Reddit, Facebook, Instagram, Quora, and X.
• Exercise sound judgment on customer responses and client instructions, escalating to a manager when a request falls outside client guidance or platform rules.
• Write long-form content and blog posts aligned with client strategy.
• Follow detailed written direction from your Drum Lead and revise work based on feedback, without relying on AI or automated rewriting tools.
• Uphold Pearl 27's ethical standards — full transparency and integrity, with no spam, deception, or astroturfing.
• Work reliably and independently in a remote, international environment, maintaining consistent communication with your Drum Lead and team.

Required Capabilities

• Written English: strong grammar, spelling, clarity, tone, and natural phrasing.
• Platform adaptability: ability to adapt messaging and tone for LinkedIn, Reddit, Facebook, Instagram, Quora, and X.
• Judgment: sound judgment on customer responses, client instructions, and when to escalate to a manager.
• Coachability: ability to follow detailed written direction and revise work after feedback.
• Remote-work reliability: consistent, dependable performance in an international, remote-work environment, including a backup plan for internet or power interruptions.
• Integrity: commitment to producing original content without AI or automated rewriting tools.
• LinkedIn network: an active LinkedIn profile with an established professional network of 500 or more connections.
• Pathway student: currently enrolled and attending class as a Pathway student, with a cumulative GPA of 3.0 or higher.
• English proficiency: a Versant English proficiency score of B2 or above (via TSH).

Preferred Experience

• Experience writing or editing social media posts, captions, comments, or customer responses for a business, school, nonprofit, or community organization.
• Regular (at least weekly) personal use of platforms such as LinkedIn, Reddit, Facebook, Instagram, or X.
• Coursework or a degree in Journalism, Communications, Public Relations, Marketing, or a related field (not required, but a plus).

Company: Pearl 27

Type: Independent Contractor

Reports to: Digital Marketing Manager (Drum Lead)

Time Commitment: Part-time or full-time, paid position

Location: Remote (must have access to a reliable computer, stable internet connection, consistent power, and a backup plan for outages)