About Herbal Goodness

Herbal Goodness is a growing U.S.-based wellness company offering premium herbal supplements and plant-based health products. We are passionate about helping people live healthier lives through nature, education, and innovation.

About the Role

This is a hands-on execution role, not simply a strategy or supervisory position. We need someone who can combine technical marketing skills, exceptional creativity, advanced AI capabilities, and strong analytical thinking. You should be equally comfortable optimizing a Shopify website, troubleshooting SEO issues, creating beautiful AI-generated images and videos, building email campaigns, managing social media, and analyzing performance data. We want someone who doesn't just create content or report numbers, but turns both into business growth.

Key Responsibilities

1. Conversion Rate Optimization (CRO)
   • Optimize Shopify product pages, landing pages, navigation, and checkout experiences to increase sales.
   • Analyze customer behavior using GA4, Shopify Analytics, Microsoft Clarity, or similar tools.
   • Conduct A/B tests and implement improvements that increase conversion rates, average order value, and revenue per visitor.
   • Create compelling landing pages and promotional experiences.
2. Technical SEO & Organic Growth
   • Conduct technical SEO audits and resolve indexing, crawling, duplicate content, and website performance issues.
   • Optimize site architecture, metadata, internal linking, schema markup, and Core Web Vitals.
   • Perform keyword research and optimize product pages, collections, and blog content.
   • Use Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar tools to improve organic traffic and revenue.
3. Email Marketing & Customer Retention
   • Manage email marketing campaigns and automations using Klaviyo or similar platforms.
   • Build and optimize welcome, abandoned cart, post-purchase, replenishment, and win-back flows.
   • Create engaging email designs, persuasive copy, and targeted customer segments.
   • Improve email-attributed revenue, click-through rates, conversions, and repeat purchases.
4. Social Media Management
   • Manage content creation, scheduling, and engagement across Instagram, Facebook, TikTok, Pinterest, and YouTube.
   • Create compelling posts, Reels, short-form videos, graphics, and educational content.
   • Develop monthly content calendars and execute creative campaigns.
   • Analyze engagement, reach, traffic, and conversions to improve performance.
5. AI-Powered Creative Content Production
   • Exceptional AI creativity is a MUST for this position.
   • Use AI to create professional-quality product images, lifestyle visuals, promotional graphics, and marketing videos.
   • Produce engaging short-form videos, animations, and social media Reels.
   • Generate compelling scripts, captions, product education, and marketing copy.
   • Use tools such as ChatGPT, Canva AI, Photoshop, Midjourney, Runway, Kling, Sora, CapCut, or similar platforms.
   • Create and test multiple creative variations to improve marketing results.
   • Maintain excellent visual quality, brand consistency, and accurate product representation.
   • You must be able to create outstanding images and videos yourself, not simply manage designers or agencies.
6. Analytics & Performance Reporting
   • Strong analytical skills are non-negotiable.
   • Analyze data across Shopify, GA4, Google Search Console, Klaviyo, and social media platforms.
   • Build performance dashboards using Excel, Google Sheets, or Looker Studio.
   • Track conversion rates, organic traffic, email revenue, engagement, customer retention, and sales.
   • Identify trends, performance gaps, and growth opportunities.
   • Provide concise weekly reports with clear recommendations and measurable action plans.
   • We want someone who understands the numbers, identifies problems, and takes action to improve results.

Required Qualifications

• 4+ years of hands-on experience in digital marketing or e-commerce growth.
• Bachelor's degree in Architecture, Engineering, Marketing, Business, or a related field.
• Proven experience with Shopify CRO, technical SEO, email marketing, and social media management.
• Strong working knowledge of Klaviyo, Google Analytics 4, Google Search Console, and Shopify Analytics.
• Advanced proficiency in AI image generation, video creation, and digital content production.
• Excellent graphic design, video editing, copywriting, and storytelling skills.
• Strong Excel/Google Sheets skills and demonstrated ability to analyze marketing performance.
• Experience with A/B testing, customer behavior analysis, and data-driven optimization.
• Excellent communication, organization, and project management skills.
• Ability to work independently, take initiative, and consistently meet deadlines in a remote environment.

Preferred Qualifications

• Experience with health and wellness brands, Shopify Liquid/HTML/CSS, marketing automation, and advanced AI creative workflows.

What Success Looks Like

You will be measured on your ability to:

• Increase Shopify conversion rates and online revenue.
• Improve organic search visibility and qualified website traffic.
• Grow email marketing revenue and customer retention.
• Increase social media engagement and traffic.
• Produce consistently excellent AI-powered images, videos, and marketing content.
• Translate analytics into actionable improvements and measurable results.

Who We're Looking For

You are a creative problem-solver, AI power user, technical marketer, and data-driven growth professional. You love creating beautiful content, enjoy analyzing numbers, embrace new technologies, and take ownership of your work. You are proactive, resourceful, detail-oriented, and comfortable working independently. Most importantly, you are a doer who delivers results.

Work Arrangement

Full-time, 100% remote. Consistent availability during agreed working hours. Regular virtual collaboration with our U.S.-based team. Reliable computer, internet connection, and professional remote workspace required.

How to Apply

Please submit:

• Resume/CV highlighting relevant digital marketing experience.
• Creative Portfolio featuring images, graphics, and videos you personally created, including AI-generated content.
• AI Tools Experience outlining the tools you use and your level of proficiency.
• Measurable Results: Two examples of projects where you improved conversions, SEO traffic, email revenue, or social media performance.
• Analytics Sample: A dashboard, performance report, or case study demonstrating your analytical skills.
• Introduction Video (Preferred): A 1–2 minute video explaining your experience and why you're a strong fit.

Applications demonstrating exceptional AI creativity, analytical expertise, and proven hands-on results will receive priority consideration.

Join Herbal Goodness

Help us combine nature, creativity, AI, and data-driven marketing to bring plant-based wellness to more people. If you're passionate about digital growth, love creating amazing content, and know how to turn ideas into measurable results, we'd love to hear from you!